Pinterest is rolling out a new feature on its platform called the “following tab” – a place focused on the people and boards you follow.
Pinterest has always been about discovering new ideas, and one of the ways to do that is to be able to see what the brands and people you follow on the platform are pinning. To help you do so, Pinterest is rolling out the “following tab” – an almost-chronological feed of what those “who share your taste are saving.”
Some Pinners want recommendations. Others want to be able to curate their feed. But most want to be able to do both. The following tab allows them to switch to a tab dedicated to the latest Pins from others they follow, if their choice of personalised inspiration on their home feed gets a bit boring.
To use the feature and control who you follow in the following tab, you simply tap on the “+” button at the top of the tab.
It also allows you to discover others you can follow, based on your interests. You can also unfollow anyone or anything that’s not useful to you anymore. The following tab is currently rolling out and will be available to all users in the next few weeks on pinterest.com, and Pinterest‘s apps for iOS (version 6.46) and Android (version 6.56).
The following tab is a great tool for creators to connect more easily with the others who engage with their content on the platform as it makes “followers a more prominent part of the discovery process.” Furthermore, it allows them to grow their audience more effectively.
You might also like
More from Pinterest
Pinterest Introduces New AR Try On for Home Decor
Pinterest is releasing a new AR Lens that lets users see how furniture would look in their homes before buying …
Pinterest To Host Its Second ‘Pinterest Presents’ Marketers Summit
On March 10th, marketers and executives will gather to hear Pinterest's updates on its work across shopping, creators, trends, and …
Men On Pinterest Are Preparing To Spend More In 2022
Pinterest published new insights revealing that the male demographic is not only growing, but also willing to spend more for …
Pinterest Explains Why Gen Z Loves Trying New Products
Pinterest's latest research reveals interesting insights about Gen Z's attitudes towards trying new products.
Pinterest Looks To Expand Its Video Creation Tools With Vochi App Acquisition
Pinterest is looking to further expand its video tools with the acquisition of the video creation and editing app, Vochi.
Pinterest Reveals TwoTwenty, A New In-House Product Experiments Team
Pinterest has announced TwoTwenty, an experimental product team and in-house incubator responsible for ideas from anyone in the company.
Scotch Brand And Tastemade Partner With Pinterest On New Holiday Campaign
Scotch Brand and Tastemade have partnered with Pinterest to deliver content inspiring Pinners to get excited about wrapping their presents.
Pinterest Reveals Holiday Gift Trends And Insights Between Generations
Pinterest has published its Gift Guide, looking at products topping wishlists this holiday season by generation.