Pinterest is rolling out a new feature on its platform called the “following tab” – a place focused on the people and boards you follow.
Pinterest has always been about discovering new ideas, and one of the ways to do that is to be able to see what the brands and people you follow on the platform are pinning. To help you do so, Pinterest is rolling out the “following tab” – an almost-chronological feed of what those “who share your taste are saving.”
Some Pinners want recommendations. Others want to be able to curate their feed. But most want to be able to do both. The following tab allows them to switch to a tab dedicated to the latest Pins from others they follow, if their choice of personalised inspiration on their home feed gets a bit boring.
To use the feature and control who you follow in the following tab, you simply tap on the “+” button at the top of the tab.
It also allows you to discover others you can follow, based on your interests. You can also unfollow anyone or anything that’s not useful to you anymore. The following tab is currently rolling out and will be available to all users in the next few weeks on pinterest.com, and Pinterest‘s apps for iOS (version 6.46) and Android (version 6.56).
The following tab is a great tool for creators to connect more easily with the others who engage with their content on the platform as it makes “followers a more prominent part of the discovery process.” Furthermore, it allows them to grow their audience more effectively.
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