Pinterest is adding a shop tab on visual search results, showing users a feed of shoppable Pins based on in-stock items related to an image.
More and more businesses are coming online these days and bringing their products to Pinterest, so it makes total sense to help Pinners shop with their camera as they use visual searches to look for specific products. There are currently three times more visual searches using the Pinterest camera compared to last year, and Pinterest has improved lens results significantly.
Now, Pinterest is launching a shop tab on visual search results, letting Pinners easily shop with their camera. All they have to do is click the camera in the search bar, and snap or upload a photo.
They will then see a “Shop” tab with a feed of shoppable Pins based on the in-stock products identified within that image, and can easily buy the products as Product Pins link directly to the checkout page on a retailer’s website.
“One of the unique ways to use Pinterest for shopping has been visual search,” explains the recent announcement. “Whether you want to search a particular object within a larger Pin, or use the camera to find similar products — if you see it, you can shop it. The magic of Lens is it can help you shop even when you don’t have the words for a text search.”
Shopping is changing by the day, and Pinterest is working on helping shoppers discover and buy things they like and make it easier for retailers of all sizes to bring their products to more shoppers. The company recently launched a partnership with Shopify that makes it easier for retailers to upload catalogs to Pinterest, and also recently announced a new way to shop curated picks from influencers and publishers with shopping spotlights.
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