Pinterest has announced the launch of a new collection of products on The Pinterest Shop to support small, sustainable brands on its platform.
In honor of the 50th anniversary of Earth Day and in an effort to elevate small businesses and support them during the COVID-19 pandemic, Pinterest is launching a new collection of products on The Pinterest Shop.
The Pinterest Shop launched last November, offering a selection of small businesses to let Pinners shop from, for the holidays. But as the future of small businesses at the moment is at risk all around the world, “the new collection offers Pinners an opportunity to discover and shop up-and-coming brands and to support their business and livelihoods.”
The platform’s traffic is booming, and Pinners are “planning, deciding what to try or buy next and looking for inspiration,” explains Pinterest in an email earlier this week. The current situation will certainly help provide better visibility for small businesses.
Related | Pinterest Launches New Verified Merchant Program
Pinterest is, in part, responding to the sudden increase in searches for “support small business,” which have increased 351% in the last few weeks, as Pinners look to help small brands and small business owners.
The Pinterest Shop will feature numerous “curated and shoppable Pins from 21 sustainable and ethical businesses” across the US, letting Pinners discover and shop from new brands.
You might also like
More from Pinterest
Pinterest Introduces New AR Try On for Home Decor
Pinterest is releasing a new AR Lens that lets users see how furniture would look in their homes before buying …
Pinterest To Host Its Second ‘Pinterest Presents’ Marketers Summit
On March 10th, marketers and executives will gather to hear Pinterest's updates on its work across shopping, creators, trends, and …
Men On Pinterest Are Preparing To Spend More In 2022
Pinterest published new insights revealing that the male demographic is not only growing, but also willing to spend more for …
Pinterest Explains Why Gen Z Loves Trying New Products
Pinterest's latest research reveals interesting insights about Gen Z's attitudes towards trying new products.
Pinterest Looks To Expand Its Video Creation Tools With Vochi App Acquisition
Pinterest is looking to further expand its video tools with the acquisition of the video creation and editing app, Vochi.
Pinterest Reveals TwoTwenty, A New In-House Product Experiments Team
Pinterest has announced TwoTwenty, an experimental product team and in-house incubator responsible for ideas from anyone in the company.
Scotch Brand And Tastemade Partner With Pinterest On New Holiday Campaign
Scotch Brand and Tastemade have partnered with Pinterest to deliver content inspiring Pinners to get excited about wrapping their presents.
Pinterest Reveals Holiday Gift Trends And Insights Between Generations
Pinterest has published its Gift Guide, looking at products topping wishlists this holiday season by generation.