Pinterest is introducing a new feature called shopping spotlights that brings expert recommendations from influencers and publishers directly to consumers.
Last month, Pinterest introduced several new and updated shopping features on its platform, making shopping easier and more inspiring, “like flipping through the pages of your favorite catalog.” Taking things one step further, Pinterest last week announced a new feature called shopping spotlights to bring the expert recommendations of “influential fashion and home tastemakers as well as publishers” to shoppers.
Shoppers have their usual access to editors’ picks, but they will now be able also to shop curated ideas based on current Pinterest trends like tie-dye, terracotta home accents, and intergalactic makeup. Now, these are all fully shoppable on the platform through shopping spotlights.
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As the feature’s announcement reads: “With the feel of a personal stylist and the look of an editorial magazine, shopping the latest trends as well as product picks of your favorite influencers and magazines has never been easier.”
Pinterest is starting to launch shopping spotlights with guest editors like former Teen Vogue EIC, journalist and author Elaine Welteroth, fashion blogger Blair Eadie and interior designer Sarah Sherman Samuel. Each guest editor will share with users their favorite trends and products and will be joined by publishers like Refinery29, Domino, Who What Wear, InStyle, Nylon, and Harper’s Bazaar.
Shopping spotlights will start to appear on the search tab with articles that feature product Pins linking to in-stock products that Pinners can buy. Spotlights started to roll out last week, and are now available on Android and Web, and iOS.