In celebration of National Black Business Month, Pinterest launched a new Pinterest Shop collection with Black-owned fashion and beauty businesses.
Searches for “Black-owned business” is up 13x since last year, Pinterest wants to make it easier for users to discover and shop products from those businesses. The new Pinterest Shop collection – launched last week as a celebration of National Black Business Month, features over 20 Black-owned businesses with over 600 products to search through and purchase.
Users can visit the Pinterest Shop to find businesses like lemlem, Studio One Eighty Nine, Mahnal, The Folklore, Ceylon, and Beauty Bakerie. Every product is a shoppable Product Pin that takes a user directly to a store’s online checkout, making it easy to buy it in just a few clicks.
Furthermore, to mark the launch, supermodel Liya Kebede has curated her own favorite picks from sustainable fashion label lemlem. The label features women’s artisan-driven resort wear made in Africa.
For reference, this is Pinterest’s third collection launch that follows a theme or supports a specific cause. Back in November Pinterest featured small brands to shop for the holidays, while in April it featured small sustainable brands in celebration of Earth Day.
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