Pinterest has now grown to close to 250 million monthly active users, having added 50 million users since September. This rate of growth is something Snapchat and Twitter can be envious of.
Pinterest might still be behind in terms of total users on its platform, but its growth rate is really quite impressive. The latest data shows that Pinterest is closing in on the 250 million-user mark fast, with a growth rate of 50 million monthly active users since it last reported its numbers back in September 2017. Previously, it only took Pinterest six months to go from 150m to 175m users, and only five months after that to get to 200 million. The almost 50 million users since September put it at nearly 25 million users every four months.
Twitter, on the other hand only gained 9 million MAUs last year, while Snapchat gained 25 million – although Snapchat’s figures refer to DAUs (Daily Active Users) instead of MAUs. Again, 250 million is still far behind Facebook, Instagram, and Twitter, but its growth rate is nothing to feel sorry about. And while social media overall drives purchase intent, Pinterest is becoming a lot better at it. Pinterest says that 90% of its weekly users use its platform to make purchase decisions. Furthermore, 78% of users say that content they find on Pinterest is helpful.
With more than 600 million visual searches made each month, and the recent additions of several brand-friendly features on Pinterest, it offers many opportunities for businesses looking to grow on the platform and promote their products to a highly targeted audience that is ready to spend money.
Image credit: Achim Hepp / Flickr