In June this year, Facebook started testing cost-per-view bidding at 10-second views for video ads. Today, the company is announcing that this bidding type is now available to everyone to use. Also Read: Ad Bidding On …
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Facebook has been on the road to becoming a fully integrated e-commerce platform for a while now. Every now and then, a new functionality is launched, inching Facebook closer to that goal. The most recent …
Christmas is just around the corner - literally less than a month away - and all year businesses have been working hard on their Facebook presence, trying to ramp up their engagement, communicate with people, and figure …
It's all fine and dandy if you are advertising a few products or services, or promoting a few posts on Facebook. But what about when you want to advertise your entire product catalog across devices …
After Facebook launched Analytics For Apps earlier this year, it is now back with a very useful white paper that will help app developers "to find success through metrics and smart optimisation" by using Facebook …
Facebook is great at driving traffic to websites. In our industry, most media outlets and content creators rely on link posts to bring more users to their websites. And that is the correct way to go at …
A while ago we brought you the news that Facebook was introducing TRP buying to appeal to advertisers who wanted to buy video ads on the platform in very much the same way as they …
Yes, we know. Of all social networks, Facebook is the uncontested leader on almost every front - be it advertising, data collection or speed of innovation. Also Read: How Much Are Social Networks Really Worth? On November …
It's no secret that Facebook has its eyes firmly set on e-commerce. Recent moves like adding shopping and services sections to pages for example, are obvious signs. But now, Facebook seems to be looking at different …
While watching TV, second screens play a bit role, especially for social media platforms. Up until now, Twitter has dominated this sphere, but Facebook is really starting to get very strong! So, what are the …
Facebook has always had TV in its sights, and has wanted to create a lot more interconnection between the platform and live programming. And now, it is doing something about it, by rolling out some tools that allow …
With only a couple of months to go before Xmas, Facebook is gearing up to please major e-commerce websites. Today, the social network is adding a bunch of new shopping tools that promise to boost e-commerce …
I wonder if you've noticed, but there's an e-commerce race going on - one that all the major social platforms are dying to win. Twitter has just taken a big step closer to winning. Anyone …
Facebook is about to make it much easier for brands to display their services and products on their Facebook Pages, especially on mobile. With two new sections that are being tested with a small group …
Instagram is getting serious about its ad business, A few weeks after introducing Carousel and the first ever clickable ads on its platform, Instagram is now beefing up its offering, introducing action buttons like "shop …
Jim Edwards wrote an article on the rumor of Google buying Twitter after the announcement of their big partnership. Let's leave aside the rumor for now and see what potential impact this would have on the entire …
In its second-quarter earnings report, Facebook revealed that it now has 399 million mobile-only monthly active users. This number is already huge, now think that this means that almost 1 out of 3 Facebook users …
It happens all the time. You log in on Facebook and you see something you think could be very useful, but this is just not the right time or place for you to read the full …