In its second-quarter earnings report, Facebook revealed that it now has 399 million mobile-only monthly active users. This number is already huge, now think that this means that almost 1 out of 3 Facebook users never use the web version of Facebook.
Also Read: With Save, Facebook Lets You Bookmark Posts For Later
In fact, more than a billion users log onto Facebook from a mobile device every month, but 60% of them actually use Facebook on both mobile and web.
The growth in mobile-only users is gigantic for Facebook as the platform picked up 58 million new mobile-only users over the course of the last quarter (+180 million over the last 12 months). Taking into account that only 41 million new users joined Facebook during the same period of time, this clearly draws a trend of users moving away from Facebook’s web platform.
The trend is largely supported by Facebook itself. The company has been seen putting a lot of efforts into developing its mobile offer, with revamped and more performant mobile apps, as well as many new standalone apps (Slingshot, Paper, ..)
If the trend was to be verified over the next few years, Facebook could even move away from its native web-based services and focus solely on mobile. Something to think about when you are planing your marketing efforts on Facebook and considering whether to build an app or not.
Related Stories:
- Facebook Adds ‘Buy’ Button For Online Purchases
- The Demographics of Facebook, Instagram and Twitter
- The Ultimate Guide To Mapping An Audience On Facebook [infographic]
You might also like
More from Facebook
New Year’s Eve 2020 Sets New Records For Use Of Facebook Apps
Facebook was expecting a traffic spike on its apps over New Year's Eve, but this year broke all previous records …
3 Courses To Help You Create Better Video Content For Your Ads
Here are three free Facebook Blueprint courses to help you take your content to the next level.
Facebook Attacks Apple With Full-Page Newspaper Ads
Facebook is running newspaper ads newspapers criticizing Apple for its policy giving iOS users the choice of whether they want …
New Facebook Collab App Lets You Create Music With Friends
Facebook Collab is a new experimental music-making app available in the US, that lets you create music with friends.
Facebook Expands Brand Collabs Manager To Public Groups
Facebook is rolling out it s Brand Collabs Manager to public groups this week, giving them a new opportunity for …
The US Government Is Taking Legal Action To Break Up Facebook
Forty-eight attorneys general and the Federal Trade Commission say Facebook Needs To Sell Instagram And WhatsApp.
Facebook Makes It Easier For Auto Dealers To Manage And Promote Their Vehicles
Facebook is rolling out several updates to US-based dealership Pages to make it easier for auto dealers to showcase and …
Facebook’s Content Oversight Board Gets To Work On First Cases
Facebook's Oversight Board has announced the selection of its first six cases to review - five user appeals and one …
Facebook Acquires Kustomer, Expands Into Customer Service Solutions
Facebook has announced the acquisition of Kustomer, a CRM solution that lets businesses manage customer interactions across all channels.