With only a couple of months to go before Xmas, Facebook is gearing up to please major e-commerce websites. Today, the social network is adding a bunch of new shopping tools that promise to boost e-commerce on the platform.
Also Read: The Net Set – The First Social Shopping Network
Forget the “Buy” button that you can see on other social platforms, this time Facebook is bringing in the heavy artillery to please the big e-commerce players. And it is all about mobile, of course.
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Do More On Facebook Before Heading To A Retailer’s Website
Facebook is really good at advertising. We know that. Thanks to all the data it gathers about it users, Facebook is able to target audiences like no other platform. But often, ads redirect to third-party websites that are not always optimised for mobile browsing, and this is when most people drop off.
That’s why Facebook has been testing Canvas, a new ad experience that helps businesses drive any advertising objective without having to redirect to their own sites straight away.
But the most important new feature of all, is the new “Shopping” section within Facebook’s mobile app.
A Single Place For Product Discovery And Distribution
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This new section will be tested among a limited amount of users for now. So don’t get all panicky if you cannot find it on your Facebook tomorrow. You might just have to do your Xmas shopping the traditional way again this year.
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