According to reports, LinkedIn is working on its own “lookalike audiences” feature that will allow advertisers to target users who are similar to their current customers.
LinkedIn might be a late bloomer regarding keeping up with the other platforms like Facebook or Twitter but has launched many interesting updates lately that are giving the professional networking platform a well-deserved upgrade. Recently-released features like Carousel Ads, Interest Targeting, or Sponsored Videos are adding to the platform’s appeal – especially with marketers – but the possible addition of its own lookalike audiences feature soon, may really help LinkedIn take off in 2019.
According to a recent report from Digiday, LinkedIn is working on a “lookalike audiences” feature “which would help advertisers target users who may be potential customers because they’re similar to the company’s existing customers.” Lookalike audience targeting has always been a very important feature on Facebook ads, and the addition on LinkedIn could help more marketers consider moving more of their ad spend to the platform in the near future.
However, despite LinkedIn’s latest and planned improvements (and marketers’ willingness to give it a try) advertising on the platform can still be rather expensive compared to Facebook. That is certainly something most marketers have felt when trying both advertising platforms over time.
Of course, Facebook has its drawbacks, as you can’t target by job title with the same accuracy as on LinkedIn. I am confident that advertising on LinkedIn will get cheaper over time, but for now, the increased cost is something brands will have to bear.
You might also like
More from LinkedIn
Do LinkedIn Pods Work? Performance Insights And Key Learnings
In this month’s social media experiment, we set out to find out what LinkedIn pods are and whether they actually …
LinkedIn Rolls Out Focused Inbox
With Focused Inbox, LinkedIn wants to help you engage in the conversations that matter most. LinkedIn is rolling out a new …
LinkedIn Publishes New Guide For Technology Marketers
LinkedIn Marketing's team has put together a resources toolkit specifically for technology marketers, filled with tips on how to generate …
LinkedIn Improves User Experience And Adds New Post Analytics
LinkedIn is making a number of updates related to the user experience within the feed, inbox, career tools, analytics, and …
LinkedIn Unveils New Podcast Network
LinkedIn is debuting a new "Podcast Network" featuring a program of audio conversations from a variety of industry-leading experts.
LinkedIn Lets Some Users Block Political Posts
LinkedIn's CEO has confirmed that some US users will be able to switch off political posts and prevent them from …
LinkedIn Sales Solutions Introduces Three New Features
LinkedIn has just added three new features that improve its Sales Navigator tool, its search experience, and home page.
LinkedIn Is Retiring Its LinkedIn Lite App
LinkedIn Lite will be sunset in March, as global internet connectivity increases and the platform struggles to add tools to …
LinkedIn Tests New Privacy-Conscious Approaches To Ad Targeting
LinkedIn is testing new, privacy-friendly ways for B2B marketers to collect data and target audiences on its platform and third-party …
