Following the introduction of interest targeting in January, LinkedIn is introducing three new ways to help advertisers reach the right audiences on its platform.
LinkedIn is working on its own "lookalike audiences" feature that will allow advertisers to target users who are similar to their current customers.
In this week's Facebook Ads tutorial, we look at how to create Lookalike Audiences in Facebook Ads, and how to use them effectively in our campaigns.
Facebook is introducing "two new solutions" to help marketers derive more value from their campaigns - Value optimisation and value-based Lookalike Audiences. The ability for marketers to focus on and reach the people who are more …
Facebook now allows advertisers to create Lookalike Audiences based on customer lifetime value, by first creating a Custom Audience that has value as a data type. If you don't use Lookalike Audiences as part of your Facebook …
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