LinkedIn is rolling out a new messaging-based ad format, called Conversation Ads, ideal for B2B marketers who want to turn conversations into conversions.
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In an effort to bolster its ads technology, LinkedIn this week announced an agreement to acquire ad-tech company Drawbridge Inc.
LinkedIn is working on its own "lookalike audiences" feature that will allow advertisers to target users who are similar to their current customers.
LinkedIn announced this week that it's making changes to Sponsored Content in a bid to help advertisers generate higher-quality clicks and improve ROI.
LinkedIn has announced that its Dynamic Ads are now available directly within Campaign Manager, making it easier for marketers to send personalised ads to professionals.
If you're thinking of getting into LinkedIn advertising but can't figure out which ad types are best for your business objectives, here's a guide to help you.
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