LinkedIn To Acquire Drawbridge In An Effort To Accelerate Its Marketing Platform’s Capabilities
In an effort to bolster its ads technology, LinkedIn this week announced an agreement to acquire ad-tech company Drawbridge Inc.
LinkedIn Is Working On A New ‘Lookalike Audiences’ Feature
LinkedIn is working on its own "lookalike audiences" feature that will allow advertisers to target users who are similar to …
LinkedIn Is Improving The Quality Of Clicks On Sponsored Content
LinkedIn announced this week that it's making changes to Sponsored Content in a bid to help advertisers generate higher-quality clicks …
LinkedIn Introduces Dynamic Ads In Campaign Manager
LinkedIn has announced that its Dynamic Ads are now available directly within Campaign Manager, making it easier for marketers to …
How To Pick The Right LinkedIn Ads Product For Your Business Objective
If you're thinking of getting into LinkedIn advertising but can't figure out which ad types are best for your business …
LinkedIn Introduces Lead Gen Forms To Help Businesses Collect Quality Leads
LinkedIn is great for lead generation, but the company has now introduced Lead Gen Forms to help businesses collect even more quality …
The Social Media Ads Cheat Sheet [infographic]
Social Media advertising is now a widely spread practice among brands and businesses. Social media allows targeting an audience like …
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