LinkedIn Marketing Solutions has announced new features and product enhancements to help marketers grow engagement and measure impact.
LinkedIn is rolling out a new messaging-based ad format, called Conversation Ads, ideal for B2B marketers who want to turn conversations into conversions.
LinkedIn is working on its own "lookalike audiences" feature that will allow advertisers to target users who are similar to their current customers.
LinkedIn has announced that its Dynamic Ads are now available directly within Campaign Manager, making it easier for marketers to send personalised ads to professionals.
LinkedIn is great for lead generation, but the company has now introduced Lead Gen Forms to help businesses collect even more quality leads from ads on the platform. LinkedIn has just introduced the most logical ad product ever. …
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