Today, LinkedIn announced Interest Targeting in Campaign Manager, a first in a series of new features that will reach members based on a number of interests and topics they’re engaging with.
With interest targeting you can fine tune your campaign targeting by using more than 200 professional interest categories, like artificial intelligence, global economy, customer experience, and more. With more and more LinkedIn users engaging with topics directly on the newsfeed, you can leverage these activities to create more tailored campaigns and reach the professional audiences that matter most to your business.
More specifically, marketers will be able to drive more value and greater ROI by reaching the right audience, in the right context, at scale, by:
- Generating engagement by serving relevant ads that match a member’s professional interests
- Deepening your influence with the buyer committee within your target accounts
- Influencing the conversations around the professional topics that matter
- Reaching those interested in pursuing a certificate program
As Jae Oh, Senior Product Manager, LinkedIn Marketing Solutions stated: “Interest targeting lets you reach members with relevant ads that match their professional interests — based on the content they share and engage with on LinkedIn. With these added options, you can more easily achieve your campaign objectives and grow your business.”
The testing period has yielded some very encouraging results so far. According to Lloyd Palmer, Senior Paid Social Specialist at Digitas UK, the comapny has seen a 25% increase in CTR rate throughout their campaigns.
Interest targeting will be available to all advertisers over the next week and, combined with Carousel Ads it can create a winning combination to attract more users to your respective campaigns.
To learn more, visit LinkedIn’s interest targeting page on Help Center