Today, LinkedIn announced Interest Targeting in Campaign Manager, a first in a series of new features that will reach members based on a number of interests and topics they’re engaging with.
With interest targeting you can fine tune your campaign targeting by using more than 200 professional interest categories, like artificial intelligence, global economy, customer experience, and more. With more and more LinkedIn users engaging with topics directly on the newsfeed, you can leverage these activities to create more tailored campaigns and reach the professional audiences that matter most to your business.
More specifically, marketers will be able to drive more value and greater ROI by reaching the right audience, in the right context, at scale, by:
- Generating engagement by serving relevant ads that match a member’s professional interests
- Deepening your influence with the buyer committee within your target accounts
- Influencing the conversations around the professional topics that matter
- Reaching those interested in pursuing a certificate program
As Jae Oh, Senior Product Manager, LinkedIn Marketing Solutions stated: “Interest targeting lets you reach members with relevant ads that match their professional interests — based on the content they share and engage with on LinkedIn. With these added options, you can more easily achieve your campaign objectives and grow your business.”
The testing period has yielded some very encouraging results so far. According to Lloyd Palmer, Senior Paid Social Specialist at Digitas UK, the comapny has seen a 25% increase in CTR rate throughout their campaigns.
Interest targeting will be available to all advertisers over the next week and, combined with Carousel Ads it can create a winning combination to attract more users to your respective campaigns.
To learn more, visit LinkedIn’s interest targeting page on Help Center
You might also like
More from LinkedIn
LinkedIn Rolls Out Focused Inbox
With Focused Inbox, LinkedIn wants to help you engage in the conversations that matter most. LinkedIn is rolling out a new …
LinkedIn Publishes New Guide For Technology Marketers
LinkedIn Marketing's team has put together a resources toolkit specifically for technology marketers, filled with tips on how to generate …
LinkedIn Unveils New Podcast Network
LinkedIn is debuting a new "Podcast Network" featuring a program of audio conversations from a variety of industry-leading experts.
LinkedIn Lets Some Users Block Political Posts
LinkedIn's CEO has confirmed that some US users will be able to switch off political posts and prevent them from …
LinkedIn Sales Solutions Introduces Three New Features
LinkedIn has just added three new features that improve its Sales Navigator tool, its search experience, and home page.
LinkedIn Is Retiring Its LinkedIn Lite App
LinkedIn Lite will be sunset in March, as global internet connectivity increases and the platform struggles to add tools to …
LinkedIn Tests New Privacy-Conscious Approaches To Ad Targeting
LinkedIn is testing new, privacy-friendly ways for B2B marketers to collect data and target audiences on its platform and third-party …
LinkedIn Sales Navigator Adds New Features And New Homepage Experience
LinkedIn's Sales Navigator has received a boost with a new homepage experience, easier access to insights and trends, and a …