Facebook is turning 10 and it seems that it’s time to experiment even more, in an effort to maintain its popularity in the highly competitive world of social media.
Mark Zuckerberg spoke to Bloomberg Businessweek on the future of Facebook and he mentioned among others that we should expect several standalone apps coming from Facebook Creative Labs, aiming to expand the users’ interest.
Facebook was the first social network that stressed the importance of real identity, and it already has come a long way with this point of view, but it seems that times are changing and they must adapt to the new needs. As with Instagram, new Facebook apps might not require a real name log in, which is a new direction for the popular social network
According to Zuckerberg,
[quote]I don’t know if the balance has swung too far, but I definitely think we’re at the point where we don’t need to keep on only doing real identity things, if you’re always under the pressure of real identity, I think that is somewhat of a burden.[/quote]
This decision might be related to several surveys pointing that Facebook is losing the ground on the younger audience, with Snapchat and Instagram grabbing the teens’ attention. Since Snapchat relies on ephemerality, and Instagram allows you to log in without necessarily using your real name, Facebook tries to maintain its ‘coolness’ by leaving behind authenticity, at least for its new apps.
Although this doesn’t mean that new Facebook users will be able to join by using any name they want, it is still a sign of a changing perspective and possibly of a new era on the Internet, with anonymity being praised once again.
How do you feel about exposing your real name on Facebook?
How different would you act if you could hide your identity?
- Google+ is Increasing its Share for Social Login
- What if Popular Facebook Pages Were Real People?
- The 10 Products Facebook Launched and Killed
You might also like
More from Facebook
In response to criticism about its efforts to combat hate speech, Facebook has shared reports, statistics, and tools it use …
Facebook announced the launch of its Novi digital wallet, which will allow users to make and receive free instant international …
Facebook is celebrating the five years of Marketplace with more features that help people shop more easily and responsibly on …
Facebook is making a big expansion into building the metaverse with the creation of 10,000 new jobs at Facebook across …
Instagram is bringing Reels Ads placements to its Marketing API, available on all current Marketing API versions - without an …
Ahead of the holiday shopping season, Facebook has announced daily Live Shopping experiences and the return of #BuyBlack Friday.
Facebook has announced the date for its 2021 Communities Summit to bring together community builders, announce new features, and more.
Facebook is launching new initiatives for Horizon creators, including a new $10M Creator Fund to support the creator and developer …