Facebook is turning 10 and it seems that it’s time to experiment even more, in an effort to maintain its popularity in the highly competitive world of social media.
Also Read: Top Four Social Media Trends to Remember in 2014
Mark Zuckerberg spoke to Bloomberg Businessweek on the future of Facebook and he mentioned among others that we should expect several standalone apps coming from Facebook Creative Labs, aiming to expand the users’ interest.
Thus, after Paper that is about to be released in the US, Mark Zuckerberg and the Facebook team is considering embracing the idea of anonymity, despite their current focus on real identity.
Facebook was the first social network that stressed the importance of real identity, and it already has come a long way with this point of view, but it seems that times are changing and they must adapt to the new needs. As with Instagram, new Facebook apps might not require a real name log in, which is a new direction for the popular social network
According to Zuckerberg,
[quote]I don’t know if the balance has swung too far, but I definitely think we’re at the point where we don’t need to keep on only doing real identity things, if you’re always under the pressure of real identity, I think that is somewhat of a burden.[/quote]
This decision might be related to several surveys pointing that Facebook is losing the ground on the younger audience, with Snapchat and Instagram grabbing the teens’ attention. Since Snapchat relies on ephemerality, and Instagram allows you to log in without necessarily using your real name, Facebook tries to maintain its ‘coolness’ by leaving behind authenticity, at least for its new apps.
Although this doesn’t mean that new Facebook users will be able to join by using any name they want, it is still a sign of a changing perspective and possibly of a new era on the Internet, with anonymity being praised once again.
How do you feel about exposing your real name on Facebook?
How different would you act if you could hide your identity?
Related Stories:
- Google+ is Increasing its Share for Social Login
- What if Popular Facebook Pages Were Real People?
- The 10 Products Facebook Launched and Killed
You might also like
More from Facebook
Facebook Bans Donald Trump Indefinitely From Its Platforms
Following the recent events in Washington DC, Facebook CEO Mark Zuckerberg has announced an indefinite ban on Donald Trump from …
New Facebook Pages Come Without A Like Button
Facebook is rolling out a new design for Facebook Pages. It comes with new features, but without a Like button.
New Year’s Eve 2020 Sets New Records For Use Of Facebook Apps
Facebook was expecting a traffic spike on its apps over New Year's Eve, but this year broke all previous records …
3 Courses To Help You Create Better Video Content For Your Ads
Here are three free Facebook Blueprint courses to help you take your content to the next level.
Facebook Attacks Apple With Full-Page Newspaper Ads
Facebook is running newspaper ads newspapers criticizing Apple for its policy giving iOS users the choice of whether they want …
New Facebook Collab App Lets You Create Music With Friends
Facebook Collab is a new experimental music-making app available in the US, that lets you create music with friends.
Facebook Expands Brand Collabs Manager To Public Groups
Facebook is rolling out it s Brand Collabs Manager to public groups this week, giving them a new opportunity for …
The US Government Is Taking Legal Action To Break Up Facebook
Forty-eight attorneys general and the Federal Trade Commission say Facebook Needs To Sell Instagram And WhatsApp.
Facebook Makes It Easier For Auto Dealers To Manage And Promote Their Vehicles
Facebook is rolling out several updates to US-based dealership Pages to make it easier for auto dealers to showcase and …