Instagram has announced the expansion of Instagram Shopping on IGTV; will soon start testing shopping features within Reels.
According to a report from TechCrunch, Instagram is expanding Shopping features across IGTV. The feature lets users watch a video and then check out products related to it. It offers creators and influences an easy way to monetize their IGTV channels, and brands to sell some merch. According to the report, Instagram has also said it will soon testing shopping features within Reels – it’s TikTok clone.
Related | How To Change The Instagram App Icon On Your Phone
Instagram has been expanding its Shopping features steadily for the last few years, launching a range of features like a personalized Shopping channel on Explore, shopping tags on Stories, Checkout, and a new dedicated Shopping section powered by Facebook Pay. With this week’s announcement, Instagram users will be able to view and purchase products on IGTV, Instagram Live, and Stories.
Shopping on IGTV offers an in-app checkout option, while users can also buy products on a retailer’s website. We expect most people to buy things without ever leaving the app, but the in-app option is not expected to be available everywhere right now.
Instagram is also expected to cash in on a percentage of sales, and that could represent a decent revenue stream eventually – especially since more people are turning to online shopping lately.
To drive shopping activity on IGTV, Instagram will also make IGTV videos discoverable on Instagram Shop, as well.
“Digital creators and brands help bring emerging culture to Instagram, and people come to Instagram to get inspired by them. By bringing shopping to IGTV and Reels, we’re making it easy to shop directly from videos. And in turn, helping sellers share their story, reach customers, and make a living,” explains Instagram COO Justin Osofsky.
You might also like
More from Instagram
Instagram’s New Twitter Competitor Revealed
Instagram's rumored text-based Twitter competitor still does not have a name, but now we know what it might look like. The …
You Can Now Add Songs To Your Instagram Photo Carousels
Instagram says it is testing a new feature that lets users add songs to the photo carousels they share on …
Instagram Now Lets You Add Up To 5 ‘Links In Bio’
Instagram is rolling out a new feature for adding up to 5 'links in bio' - a feature doomed to …
Instagram Collaborative Collections Are The New Way To Save And Share Content With Your Friends
Instagram is introducing a new 'Save posts with friends' that lets you create a collaborative collection for you and your …
Meta Verified Service Goes Live In The US
Want to get the coveted blue verification checkmark on Facebook and Instagram? If you're in the US, now you can. …
Instagram Is Testing A ‘Top 3’ Sticker To Boost Engagement
According to reports, Instagram is testing a new Top 3 sticker for Stories, allowing users to highlight favorite accounts, places, …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
Instagram Is Pulling The Plug On Live Shopping
Meta announced it will move away from live shopping on Instagram, removing the ability for users to tag products in …
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis. Instagram …
