Instagram has announced it’s giving more businesses access to Instagram Shopping with new commerce eligibility requirements.
This week, Instagram announced a new set of commerce eligibility requirements that will “expand access to Instagram Shopping to more types of businesses, including creators that want to connect with shoppers and sell their merchandise on Instagram.”
With the new requirements that go into effect on 9 July, any eligible business or creator account with at least one eligible product can use Instagram Shopping tags to take people to send people to their website to purchase it.
This development could be significant for any type of business that wants to get into e-commerce.
The requirements in countries where Instagram Shopping is supported, but only businesses in the US that are part of Instagram’s checkout beta can use the feature to have people purchase products directly in-app.
Businesses will need to tag their products on Instagram from a website they own and sell from, to provide a “consistent and trusted shopping experience.”
Businesses that sign up for Instagram Shopping will be notified when they are approved and can then start tagging their products. If they are not approved, Instagram also says it will give them a clear reason so that they “can take the necessary action or appeal.”
All new businesses will start going through Instagram’s updated onboarding flow while existing ones will get an in-app notification within the next few weeks on how to become compliant. You can find the updated commerce eligibility requirements here.
If you want to find out more about setting up Instagram Shopping, follow the seven steps here.
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