It’s hard to believe, but Instagram Stories is already two years old!
Do you remember what the social media landscape was like before Instagram launched Stories? Hazy, right? Well, things were a lot different back then. Today, Stories has “evolved to become the home for self-expression and casual sharing” for so many users on Instagram every day (400 million of them), but it has also spread to other platforms – Facebook, Google, and even Airbnb have similar features.
Snapchat, while still trying its best, is still the big loser in the equation.
Instagram Stories has evolved a lot in two years. Instagram has worked very hard “to bring innovative and exciting features [..] that allow people to express themselves in new ways and connect more deeply with friends.” Music Stickers, for example, Poll Stickers, the Emoji Slider, the Questions Sticker, or even shopping. And while AR is nothing new, Instagram has introduced new ways to discover and use it.
What’s coming in the future? More creativity and self-expression; that’s for sure.