As Instagram expands shopping from Feed to its Stories feature, you can now shop from some select brands in Instagram Stories.
In an effort to further turn its platform into a “place of action” not “just a place for inspiration,” Instagram last week announced that it is expanding shopping capabilities into Stories with special stickers that only some brands can use for now. When you see “a sticker with a shopping bag icon” you can simply tap on it to get more details about the product being showcased.
Brands like Adidas, Aritzia, and Louis Vuitton, are currently using the feature, allowing people to shop their products in Instagram Stories; however, more businesses will have the ability soon.
In the announcement for the new feature, Instagram explains that “shoppers on [the platform] are savvy. They visit Instagram looking for the latest trends and styles. With 300M using Instagram Stories every day, people are increasingly finding new products from brands they love.” So why not getting them buying what they find on Stories? Well, that’s where the new feature comes in handy.
Shopping in Stories isn’t a new idea. Snapchat is also working on its own version or rather versions of this feature.
You might also like
More from Instagram
Adam Mosseri: Instagram Does Not Have One Single Algorithm
Instagram actually relies on “a variety of algorithms, classifiers and processes, each with its own purpose.”
Facebook Celebrates Pride Month By Amplifying LGBTQ+ Voices
Facebook is celebrating Pride month this year with different initiatives that will be live throughout June and, some, throughout the …
Instagram Expands Its Reels Ads Test To New Markets
After starting to test Reels ads in four markets last month, Instagram is now expanding to four more.
You Can Now Hide Your Public Like Counts On Instagram And Facebook
After testing, Instagram has now announced that everyone on Instagram and Facebook will be able to hide their public like …
Instagram Makes Social Shopping Exciting With New ‘Drops’ Feature
Social shopping is getting more exciting this week with the introduction of Instagram Drops, a new exclusive destination on Instagram.
Instagram Introduces New Insights Tools For Reels And Instagram Live
Instagram is rolling out insights for Reels and Instagram Live to help creators and small businesses gain more insight into the …
Instagram Will Let You Add Your Pronouns To Your Profile
Instagram is now letting users add up to four pronouns by which they wish to be known. These can be …
Messenger And Instagram Roll Out New Features For Self-Expression
Facebook is rolling out new features on Messenger and Instagram to allow more self-expression and help people feel together even …
This New Instagram Sticker Lets You Automatically Caption Your Stories
A new sticker automatically transcribes speech in videos so you can automatically caption your Instagram Stories.
