Stories have proven to be such a popular content format, now even Airbnb is jumping on the bandwagon. The online hospitality marketplace has launched a new feature called “Travel Stories” which allows users to show off their trips.
Stories are everywhere. After Facebook and Instagram started copying Snapchat’s key feature, many others have joined, and the latest app to add its own version of Stories is now none other than Airbnb, which has become a favourite among travellers all around the globe. Airbnb’s feature is called “Travel Stories” and it allows users to share their trips with others as short video highlights.
Travel stories are vertical (of course), and the idea is that travellers make around ten videos that are ten seconds long. Users have to capture the videos on their phone first, and then put them together with the special tool inside the Airbnb app, simply by tapping “add video,” to access their camera roll and choose the videos they’d like to add. The locations in the videos can be tagged and a caption to explain the video can be added. Before publishing, users can add a title (preferably descriptive) and then just preview it.
For now, stories are published within the Airbnb app, but one can see how sharing to other platforms and apps would be a great (and very useful) feature. Also, Travel Stories can only be accessed from within the latest version of the app on iOS. There is no indication as to when it might come to Android devices.
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