After making the headlines with the decision to split its app in two, Foursquare is now about to roll out the new version of its main app – A Foursquare full of great recommendations but without checkins (for that you will have to use Swarm.)
The new Foursquare also comes with a new logo and cool scheme. There will be no more checking-in on Foursquare as the new app is solely built around personalisation and recommendations.
Also Read: Why Foursquare Lost a Loyal User
The new Foursquare logo is slightly more sophisticated, replacing the bouncing ball with a flag-type F. In his interview with The Verge, Dennis Crowley, CEO of Foursquare, suggested that the new F-flag logo is a mark of Foursquare’s “new recommendation superpowers.”
Here is a preview of the new logo, please do share your firs impressions in the comments.
The new Foursquare is moving away from gamification and will now offers a venue recommendation service based on its years of collecting data. Basically, every time you will be looking for something to do, the app will provide you with the “most popular” suggestions, based on all the data Foursquare collected over the years thanks to checkins.
It is a big strategic turn for Foursquare who will know look to compete with the likes of Yelp. Of course, one can understand how this change in strategy originated from the growing need for the platform to monetize itself. How it will do so is not clear at the moment, but paid reviews or promoted suggestions are very likely to appear soon.
Here is a glimpse of the app, before it is rolled out “in a few weeks” from now:
Of course Foursquare promises a seamless interaction between its two apps, one inviting users to switch to the other.
There has been a lot of negative feedback since Foursquare took the strategic decision to split its apps and user seemed to be ready to move away all together from the app. How do you feel about it?
Related Stories:
- Today Is The Big Day For Swarm And Foursquare
- No More Checking-in on Foursquare (But You Will Do So on Swarm)
- The Mechanics Behind Foursquare’s Superusers
More from Foursquare
Foursquare Swarm Is Back With Its Biggest Update Ever
Foursquare just released Swarm 5.0 last week, bringing its biggest update to-date, and taking the spin-off app in a brand …
Checking In On Swarm Is Finally Actually Worth Something
If you're a Swarm addict like me, you've probably been checking in all over the place lately, and have earned …
Swarm Makes Checking In Fun Again
Things are getting interesting! Swarm - formerly known as Foursquare - is now adding Perks and Challenges that will reward users for their check-ins and loyalty. First …
