Facebook is building action into its Stories format, with the test of CTA stickers to be used in Stories created by Pages.
In its attempt to convince its users that Stories are the future of sharing on its platform, Facebook is yet again testing new features for the format. Following the test of link sharing in Facebook Stories, the company is now testing new CTA stickers for Pages to use in the Stories they create.
The test was spotted by Ahmed Ghanem and promptly shared by Matt Navarra and it includes all the CTA options that are available to Pages in their header. Whether it’s to get people to “Shop Now”, “Book”, or “Get Directions”, the new stickers let them do so from within Stories. The new feature brings direct action to where most people are spending time nowadays – instead of the Facebook Pages that few people visit nowadays.
Facebook Adds New CTA Stickers for Page Stories https://t.co/cpDlJakCp9
— Matt Navarra (@MattNavarra) January 2, 2019
The new feature will be of particular interest for businesses that want to further use Stories to drive action without having users visit their Pages. Furthermore, the ability to do so without having to take the paid approach is refreshing. Do we like it? Yes, we do. But would we have liked similar functionality on Instagram Stories instead? Most definitely!
In any case, Facebook seems to be doing its best to make sure that Stories in its platform are not going to be ignored and is keeping the interest fresh with new features – not only for users but for businesses as well. Whether it succeeds or not is just a matter of time.