TikTok has published a new set of data-driven best practices based on thousands of ads, to help advertisers drive conversions on the platform.
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LinkedIn has announced new custom CTA buttons for company pages with five new options and analytics, in addition to the "Follow" button.
Facebook is building action into its Stories format, with the test of CTA stickers to be used in Stories created by Pages.
Facebook has added a new call-to-action button option on boosted organic posts, allowing advertisers to start conversations with their customers on WhatsApp.
We all trust our friends and their recommendation on things to do or things to buy. Facebook knows this very well, so it's launching several new features to help its users better use their friends and …
When people think of social media, they often either think of "content" or "conversation." The truth is, however, than the two can not be dissociated. Good content generates conversation. And good conversation will help create …
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