LinkedIn has announced new custom CTA buttons for company pages with five new options and analytics, in addition to the "Follow" button.
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Facebook is building action into its Stories format, with the test of CTA stickers to be used in Stories created by Pages.
Facebook has added a new call-to-action button option on boosted organic posts, allowing advertisers to start conversations with their customers on WhatsApp.
In its bid to extent the business value of Instant Articles, Facebook has been testing call-to-action units that will allow publishers to communicate better with readers and drive conversions.Facebook launched it's Journalism Project in January, and …
We all trust our friends and their recommendation on things to do or things to buy. Facebook knows this very well, so it's launching several new features to help its users better use their friends and …
Instagram wants to make sure that advertisers and brands make the most out of the platform and know how to navigate the relatively new Instagram ads service. The company has now announced improvements in its overlay feature, aimed at …
When people think of social media, they often either think of "content" or "conversation." The truth is, however, than the two can not be dissociated. Good content generates conversation. And good conversation will help create …
Week after week, Facebook is making the news. This week was not different. Between the announcement that Facebook will now start sharing ad revenue with creators and its new secret video sharing, it seems clear …
Whats the first social network that pops into mind when you think of customer service? Many of you will respond Twitter. However, given the latest news, Facebook is trying to curb this widespread notion, by introducing …
When advertisers want more solutions and placement options for their products, social media networks listen and implement. Twitter is the latest social media network to offer a new feature for advertisers and we're sure it …
Twitter is the leading platform for generating first contact leads and dealing with customer service issues online. But in order to do this successfully, it will all come down to your first interaction with users. …
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