LinkedIn has announced new custom CTA buttons for company pages with five new options and analytics, in addition to the "Follow" button.
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Facebook has added a new call-to-action button option on boosted organic posts, allowing advertisers to start conversations with their customers on WhatsApp.
When people think of social media, they often either think of "content" or "conversation." The truth is, however, than the two can not be dissociated. Good content generates conversation. And good conversation will help create …