First, it was a testing phase through its Mentions app. Then it started becoming available to some US users accounts. And now Facebook has finally given access to verified pages to use its live video broadcasting feature on iOS.
To access it, you have to do what you always do. Page owners can go to their Page on Facebook for iOS and tap Publish. From there, they can select Live Video and add a description before going live. During the broadcast, Page admins can see some important stats, such as the number of viewers, the names of other verified people or Pages who are tuning in, and a real-time comments.
Apart from that, viewers will get to see a ‘Subscribe‘ button during your live stream, from where they can opt in to future live broadcasts. People that already like your page, can receive notifications regarding your upcoming live sessions on their Facebook profile.
After you end your video broadcast, you will have the choice whether to publish the video on the page you manage, so as to let your audience discover the recording of your live stream on your page.
These are some really exciting news coming from Facebook, just before the holiday season. In the past, we had discussed how and why video would be such a big deal for Facebook in 2015. Following the demise down various side projects, it look like the social network has laser focus on video, shipping new features almost every other week.
It’s now clearer than ever that the social network not only wants to provide more options for creative expression, but it also wants to take the competition out – in this case Periscope.
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