According to reports, Facebook is now rolling out Facebook Avatars – it’s an alternative to Snapchat’s Bitmoji – across Europe.
Last June, Facebook launched Avatars, a feature that lets users create and customize a virtual version of themselves to use in various places like stickers, chats, or comments. According to a recent TechCrunch report, the company is now starting to roll out the feature across Europe as well.
Facebook Avatars – a fun tool for light-hearted self-expression – is already available to users in Australia and New Zealand. Users are able to create an avatar from within the sticker tray of a post’s comment section, or within Messenger.
Creating a Facebook Avatar is a simple process. If you’re one of the first users to have the feature (that means you’ll have to be living in Australia), a new smiley face icon will appear within your comment windows in News Feed or your sticker drawer on Messenger. Tap on it and a creation flow wizard will open up, allowing you to build your own Facebook Avatar.
Related | Facebook Adds New Care Reactions On Facebook And Messenger
With Avatars, Facebook is trying to make its product more youthful and fun, something it hasn’t been able to replicate successfully just yet. Snapchat’s Bitmoji are a big success, 70% of Snapchat users have created their own.
Snapchat has invested in the feature further, with things like Bitmoji TV, a dynamically-created cartoon series featuring users’ Bitmoji avatars, or even games that users play as their Bitmoji.
On the other hand, Facebook is clearly still testing the waters with Avatars and isn’t keen on sharing “specific stats for adoption.”
You might also like
More from Facebook
Facebook Will Label Posts From State-Controlled Media
Facebook will begin labeling pages, posts, and ads from state-controlled media outlets as "partially or wholly under the editorial control …
Facebook Is Testing A New Email Marketing Tool For Pages
Facebook is running a test for a new email marketing tool that allows businesses to send and track email campaigns …
This New Facebook Feature Helps Clean Up Your Past
Facebook's new Manage Activity feature gives you an easy way to clean up your older posts in bulk, either by …
Facebook’s Collab App Lets You Make Music Together While Apart
Facebook's NPE team last week announced Collab, a new experimental app that lets you create collaborative music videos, with others, …
Facebook Starts Verifying Identity Of People Behind High-Reach Profiles
Facebook last week announced it will now start verifying the identity of people who exhibit inauthentic behavior and whose posts …
Facebook’s NPE Team Launches Venue, A Live Event Companion App
Facebook's New Product Experimentation (NPE) team has launched Venue, a new app that helps fans experience live events more interactively.
Facebook Launches CatchUp, An Audio-Only Chat App
Facebook is launching a new audio-only app that lets people know when their friends are available for voice conversations.
Facebook Announces 15 New Blueprint Courses
Facebook has launched 15 new free Blueprint courses covering the fundamentals for those who want to take their businesses online.
Facebook Brings Post Creation To Its Creator Studio App
Facebook Page admins now have the ability to publish and schedule posts from within the Creator Studio mobile app.
