As part of the campaign for its new Ultraboost 19s, Adidas is allowing users on Snapchat to try on the sneakers with the help of AR and Snap camera.
More and more brands are starting to use Snapchat’s AR tools to showcase their products and create engaging and immersive interactive experiences for users. Sephora created a virtual makeup tool, and Amazon is working on a tool to help users try on clothes to then buy through the platform. The latest brand to take advantage of Snapchat’s AR tools – powered by the platform’s Lens Studio – is Adidas, with a campaign for its new Ultraboost 19 sneakers.
The campaign uses AR through the Snap camera to allow users to walk into a virtual Adidas store and pick a specific pair of shoes, place them on the ground in front of them, and walk into them, effectively “trying them on.” The experience still has a lot to be desired, but it gets the job done, as you can see from the video below. It’s also certainly a big step up from just seeing them on screen.
Part ii today @adidasUS pic.twitter.com/FI9L8YzuCI
— Russ Caditz-Peck (@RussCP) December 11, 2018
The integration also gives you a better idea of how Snap’s AR tools can be used by brands. Sure, it’s primarily to showcase products, and especially fashion-related ones, but it’s certainly something home decoration or furniture brands can take full advantage of. But Snapchat isn’t the only option brands have. Shopify also offers similar functionality, but it uses Apple’s ARKit 2.
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