As part of the campaign for its new Ultraboost 19s, Adidas is allowing users on Snapchat to try on the sneakers with the help of AR and Snap camera.
More and more brands are starting to use Snapchat’s AR tools to showcase their products and create engaging and immersive interactive experiences for users. Sephora created a virtual makeup tool, and Amazon is working on a tool to help users try on clothes to then buy through the platform. The latest brand to take advantage of Snapchat’s AR tools – powered by the platform’s Lens Studio – is Adidas, with a campaign for its new Ultraboost 19 sneakers.
The campaign uses AR through the Snap camera to allow users to walk into a virtual Adidas store and pick a specific pair of shoes, place them on the ground in front of them, and walk into them, effectively “trying them on.” The experience still has a lot to be desired, but it gets the job done, as you can see from the video below. It’s also certainly a big step up from just seeing them on screen.
Part ii today @adidasUS pic.twitter.com/FI9L8YzuCI
— Russ Caditz-Peck (@RussCP) December 11, 2018
The integration also gives you a better idea of how Snap’s AR tools can be used by brands. Sure, it’s primarily to showcase products, and especially fashion-related ones, but it’s certainly something home decoration or furniture brands can take full advantage of. But Snapchat isn’t the only option brands have. Shopify also offers similar functionality, but it uses Apple’s ARKit 2.
You might also like
More from Snapchat
Snapchat Brings AR Lenses To Microsoft Teams
Microsoft Teams users around the world can now use more than 20 AR Lenses thanks to a new partnership with …
Snapchat For Web Is Now Available To Everyone
Snapchat for Web, previously only available to paid subscribers is now open to all users. Snapchat had announced the new web …
Snapchat Introduces Shared Stories
Snapchat shared stories will let users who have been added to custom stories invite their own friends to contribute. Custom Stories …
Snapchat Partners With Ticketmaster To Launch New Events Map Layer
The new Ticketmaster Snap Mini will allow Snapchat users to find nearby events on the map, and tap on them …
Snapchat Introduces New Personal Safety ‘Live Location’ Feature
Snapchat is introducing a new way to keep track of where your friends are by seeing their real-time location on …
Snapchat Will Finally Let You Change Your Silly Old Username
Snapchat will now let you change your old username without compromising aspects of your account, like friends list, Snap codes, …
Snapchat Is Introducing Mid-Roll Ads In Snap Star Stories
Snapchat has announced the beta test of mid-roll ads in Snap Star Stories, a new monetization feature for creators.
Snapchat Unveils New AR Catalog-Powered Shopping Lenses
Snapchat has improved its AR shopping Lens offering by adding new Shopping Lenses that display details about products.
Snapchat Introduces New Emoji Polls, Bitmoji Reactions, And More
Snapchat is updating its app with new tweaks to personalize the in-app experience and make it more fun and engaging.
