2013 is almost over. It has been a big year for social media. Twitter (IPO), Facebook, Instagram (Direct), Snapchat (Facebook offer), Linkedin (Showcase pages), Pinterest (Place pins)…. all platforms were on the news and brought in a lot of new features this year. But what is most impressive is how much brands have really started to invest themselves into building a strong and dynamic presence on social media.
Also Read: The 10 Best Linkedin Company Pages of 2013
According to Starcount, which compiled data across Facebook, YouTube and other sites, Samsung Mobile was the most popular social-media brand in 2013, mostly thanks to its incredible growth over the past 12 months, and despite not leading on any of the platforms it has a presence.
Walt Disney grabbed the second place, especially thanks to its one-million-follower increase on Sina Weibo, a Chinese microblogging site. National Geographic came in third after its top-rated YouTube channel got 160 million views this past year.
On a more personal or local level, what are the brands that did good on social media, according to you?