Have you ever felt that your Linkedin Company page just did not answer to your real needs of broadcasting a specific service or product your company offers? The truth is that you probably did.
And guess what, Linkedin felt it too. This is the reason why Linkedin announced the launch of Showcase Pages that will allow members to follow the specific brands and products they care most about and not the companies delivering them.
Showcase Pages are dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community. Whether it’s a brand, a business unit, or an initiative, LinkedIn members will be able to quickly find out the latest content on a certain product and will be able to “Follow” a Showcase Page like they would a Company.
As a Company Page administrator, this is a great place to establish brand loyalty with your customers as well as a place to begin attracting new ones. LinkedIn Showcase Pages provide the perfect platform to create lasting relationships between customers and brands.
Creating the company’s Showcase Page couldn’t get any easier. Just go to the “Edit” dropdown menu and select “Create a Showcase Page”. Once created, you can start sharing content from your page!
To see examples of Showcase Pages, check out Microsoft Office, Adobe Marketing Cloud, and HP Converged Infrastructure. If you’re interested in LinkedIn’s business solutions, follow our Showcase Pages for LinkedIn Talent Solutions, LinkedIn Marketing Solutions, and LinkedIn Sales Solutions.
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