Mobile video consumption mobile surpasses that on desktop and YouTube is addressing the demand with a new vertical video ad format.
YouTube is the third social network to embrace the vertical format, following pioneering Snapchat and then Instagram. So far, YouTube accommodated vertical video using the now-famous black bars which were removed recently.
The news broke yesterday, and it got advertisers excited, as they will now have the opportunity to occupy vital visual real estate on users’ screens to transmit their marketing message – and connect with consumers – using a format that feels native to the platform.
As with regular formats, vertical video ads will be skippable after five seconds and users will have the opportunity to find out more, by following the link attached to the creative.
According to sources, Hyundai is the first brand to try this format, and when combined with traditional horizontal formats it can yield up to 33% uplift in brand awareness and a 12% uptick in purchase consideration.
You might also like
More from Youtube
YouTube To Fix Systemic Errors In How It Handles Copyright Claims
YouTube issued a transparency report highlighting that 2.2 million copyright claims have incorrectly caused creators a loss of revenue.
YouTube Lists Top 10 Best US Creators And Videos of 2021
Since end-of-year Rewind was canceled, YouTube is offering another way to celebrate 2021's most successful creators and their works.
YouTube Now Lets Creators Reuse Details From Previous Uploads
In the latest episode of Creator Insider, YouTube has announced that it is now letting creators reuse details from previous …
YouTube Debuts Live-Stream Shopping Experiences
YouTube is entering the world of live social shopping with a series of high-caliber creators hosting live shoppable streams before …
YouTube Is Removing Public Dislike Counts From Videos
The thumbs-down button will remain, but it will only serve to inform YouTube's algorithm for recommendations and a creator's stats.
YouTube Removes Over 120,000 Sexually Explicit Videos Involving Children In First Half Of 2021
YouTube reports that 1% of videos pulled from its platform in the first half of 2021 had sexually explicit content involving …
Your Top 5 Questions About YouTube Search And Discovery Answered
Product manager Rachel Alves is back with some answers to common questions that creators ask about YouTube’s Search and Discovery.
YouTube Music Free Tier Is Becoming Audio-Only
YouTube Music is bringing free background listening next month, but won't let users watch videos unless they pay for Premium.
YouTube Cancels End Of Year ‘Rewind’ Videos For Good
YouTube has announced that the unpopular year-end Rewinds will be substituted by another "experience" it is yet to specify.
