Back in October, Instagram launched Spotlights for the first time. Spotlights are libraries of curated user-generated video that come to form one long piece of content. The first time they rolled out, it was for Halloween. Then came Christmas. Today, Instagram is looking to make Spotlights a more permanent feature.
Also Read: Instagram Just Made Boomerang Better
Starting now, Instagram is making Spotlights on just about any topic. This way you could discover video compilations of fitness content, dogs and cats, or even cars.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Instagram hopes Spotlights will not only keep people engaged and coming back for more but also as a new tool for users to discover new content and users they wouldn’t normally have followed, according to Gabe Madway, Instagram’s communication manager:
[quote]Spotlight is where you go to discover things you don’t follow but might end up following. Things you never expected to see.[/quote]
Instagram selects and curates content using hashtags, and at this stage it is not clear what the selection process is – if it is based on trends, popularity, or something else. Time will tell.
One thing’s for sure though, Spotlights are a direct hit at Snapchat Stories, and Twitter Moments.
You might also like
More from Instagram
Instagram’s New Twitter Competitor Revealed
Instagram's rumored text-based Twitter competitor still does not have a name, but now we know what it might look like. The …
You Can Now Add Songs To Your Instagram Photo Carousels
Instagram says it is testing a new feature that lets users add songs to the photo carousels they share on …
Instagram Now Lets You Add Up To 5 ‘Links In Bio’
Instagram is rolling out a new feature for adding up to 5 'links in bio' - a feature doomed to …
Instagram Collaborative Collections Are The New Way To Save And Share Content With Your Friends
Instagram is introducing a new 'Save posts with friends' that lets you create a collaborative collection for you and your …
Meta Verified Service Goes Live In The US
Want to get the coveted blue verification checkmark on Facebook and Instagram? If you're in the US, now you can. …
Instagram Is Testing A ‘Top 3’ Sticker To Boost Engagement
According to reports, Instagram is testing a new Top 3 sticker for Stories, allowing users to highlight favorite accounts, places, …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
Instagram Is Pulling The Plug On Live Shopping
Meta announced it will move away from live shopping on Instagram, removing the ability for users to tag products in …
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis. Instagram …
