Snapchat has announced a new curated entertainment platform that will surface the most entertaining Snaps all in one place.
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The fashion industry is often regarded as one of the best sectors for social media. However, as easy as it all seems, it can be pretty tricky.
Apart from being possibly the most engaging social platform out there, Instagram has many characteristics that make it the first choice of many marketers. Here are 7 pretty important ones. With over 700 million monthly active …
We all know that when people buy things, they tend to trust their friends' recommendations. Along the same lines, we are finding out more and more often, that User Generated Content (or UGC), and specifically …
Can #FoodPorn make your food tastier? That's a good question, and it looks like it's actually a possibility. A new study conducted at the University of San Diego and Saint Joseph’s University, reveals that Instagram can actually make …
Back in October, Instagram launched Spotlights for the first time. Spotlights are libraries of curated user-generated video that come to form one long piece of content. The first time they rolled out, it was for Halloween. Then came Christmas. …
How can we sell stuff to "young people"? That term is so broad it hurts my eyes... In marketing terms, "how can we market to Millennials", also referred to as "foodies" or the "Me" generation? …
It's no secret that consumers have a growing distrust towards branded content. Studies have shown that we trust our peers more, and it makes sense. We trust people we know more than strangers, so it's …
It seems that no trip or holiday is considered complete these days, if it is not fully documented and shared on social media. Sunsets, the view from the hammock, or what one ate for breakfast... …
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