Snapchat has announced a new curated entertainment platform that will surface the most entertaining Snaps all in one place.
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The fashion industry is often regarded as one of the best sectors for social media. However, as easy as it all seems, it can be pretty tricky.
Apart from being possibly the most engaging social platform out there, Instagram has many characteristics that make it the first choice of many marketers. Here are 7 pretty important ones. With over 700 million monthly active …
With only one link allowed on your Instagram profile, driving traffic and conversions is a challenge. With Yotpo's Visual Marketing tools however, you can identify and collect the best user-generated content from Instagram, to effectively promote …
We all know that when people buy things, they tend to trust their friends' recommendations. Along the same lines, we are finding out more and more often, that User Generated Content (or UGC), and specifically …
Apparently, you might need to trademark your hashtag soon. It looks like this is becoming a surging trend. According to Wall Street Journal, in 2015 1,398 hashtag trademark applications by brands were filed across the globe, in an …
Can #FoodPorn make your food tastier? That's a good question, and it looks like it's actually a possibility. A new study conducted at the University of San Diego and Saint Joseph’s University, reveals that Instagram can actually make …
Back in October, Instagram launched Spotlights for the first time. Spotlights are libraries of curated user-generated video that come to form one long piece of content. The first time they rolled out, it was for Halloween. Then came Christmas. …
How can we sell stuff to "young people"? That term is so broad it hurts my eyes... In marketing terms, "how can we market to Millennials", also referred to as "foodies" or the "Me" generation? …
It's no secret that consumers have a growing distrust towards branded content. Studies have shown that we trust our peers more, and it makes sense. We trust people we know more than strangers, so it's …
It is a fact, peer-to-peer conversations are a brand's best friend when it comes to customer service. And the next level is, of course, to rely on user generated content to answer the queries of …
It seems that no trip or holiday is considered complete these days, if it is not fully documented and shared on social media. Sunsets, the view from the hammock, or what one ate for breakfast... …
New content is never enough for a brand that wants to maintain its online presence, which leads to the constant need for fresh material. What do you do though when you feel that you are …
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