Many businesses are still worried about engaging on social media. Why? Because they fear it may backfire and give unsatisfied customers an opportunity to openly complain and criticize the company, the brand and its products.
One answer I usually give is that unsatisfied customers will take their grudge online no matter what, so it might be a better idea to offer them the platform to do so, where you can keep control over it.
The other important thing a business should do, is to make its own employees work for it on social media.
Also Read: Social Brand Advocates – How to Reward Them
Employee advocates are hiding super powers that can really boost and protect your business on social media. They not only share your digital content on their own profiles but they are often ready to jump in to defend their employing company when needed.
The following infographic from Social Chorus will give you all the good reasons you may need to convince you how important getting your employees to positively represent you on social media actually is.
Key Points to Take Away
- – People trust people more than brands
- – Employees are twice as trusted as C-level executives
- – Employees can reach an audience 10 times larger than what your brand can reach
- – Content shared by employees engages up to 8 times more users than when shared by brands
How do you feel about Employee advocacy now?
Related Stories:
- Advocacy – Consumers Do Follow Social Media Recommendations [infographic]
- How Content Marketing Improves your Search Engine Rankings [Infographic]
- 6 Ways to Improve your Email Marketing with Social Media
You might also like
More from Experts Talk
The Reality of Careers in Social Media: Insights from Hootsuite’s Latest Report
What’s it really like to work in social media? Hootsuite’s CMO, Elina Vilk, delves deep into the current landscape of …
Do Google SEO Tactics Work on Social Media?
Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite's Inbound Marketing Strategist, Liz …
Does Custom Alt Text Improve Reach On Instagram?
In this month's experiment, we set out to find out whether adding custom alt text on Instagram posts improves reach.
Does Cross-Posting YouTube Links On Other Platforms Result In Lower Reach?
In this month’s social media experiment, we set out to find out whether posting YouTube links on other platforms results …
Do LinkedIn Pods Work? Performance Insights And Key Learnings
In this month’s social media experiment, we set out to find out what LinkedIn pods are and whether they actually …
Instagram Reels: Do Longer Captions Lead To More Engagement?
Do longer Instagram Reels captions generate more engagement? Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team find …
Does Boosting Instagram Posts Increase Profile Reach And Engagement?
Does boosting your Instagram posts lead to increased profile reach and engagement? This month, Amanda Wood, Senior Social Marketing Manager …
TikTok’s 7-Second Challenge: Performance Insights And Key Learnings
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
How Do Link Stickers In Instagram Stories Affect Engagement?
How Do Link Stickers In Instagram Stories Affect Engagement? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek …
