In a bid to make sure its advertisers don’t appear next to inappropriate content on its platform, Twitter has announced that it is changing the requirements needed to take part in its Amplify Publisher Program.
It’s not just YouTube that faces issues with brand ads appearing alongside questionable content. Twitter has realised that if it doesn’t move fast, it too will have problems with brands pulling their ad budgets en masse. In order to preempt this – a situation it can’t easily contain later on – Twitter is tightening its rules for publishers wanting to join its Amplify Publisher Program. Now, in order to qualify as premium publishers on the platform, they will need to fulfil several criteria announced by vice president of emerging content products Mike Park.
In a recent blog post, Park explained that those who want to qualify as premium publishers and be eligible for monetisation of in-stream video ads and sponsorships should:
Park also explained that the changes to Amplify’s entry requirements will be “enacted in the coming weeks,” both for new and existing publishers, adding that they “ensure that brands can reach their target audience while aligning with premium publisher content.” As such, marketers can now get both quality and scale when choosing to advertise on Twitter, through In-Stream Video Ads.
Finally, he explained that publishers “can reach out to their partner manager with any questions” about the changes.
You might also like
More from Twitter
Twitter is testing a new timeline layout where videos and pictures span their width from edge-to-edge on the screen.
Twitter is looking to refine privacy tools and testing one that allows to prevent people from seeing tweets without removing …
Twitter has introduced Safety Mode, a seven-day automatic block for abusive accounts. Users can also revise and revoke the block.
Twitter is refining options for users to limit unwanted interactions or notification clutter with a new 'Leave This Conversation' feature.
Twitter is launching Spaces lookup and Spaces Search endpoints to let developers build tools around its live audio feature.