Pinterest is the platform of choice for many businesses. As it relies heavily on visual presence, many brands – and especially luxury brands – find it as the perfect medium to communicate their message, their product and, eventually, connect with their followers. 2014 found Pinterest in the midst of changes. The team behind the social network performed many updates making it more business-friendly.
Also Read: Pinterest Creates ‘Pin Picks’ Collection
We have seen the launch of ads, editorials and analytics. All these developments prove that Pinterest is still gaining significant traction and that it’s still an evolving environment.
But what’s exactly the accurate state of Pinterest in 2014? What are the activities in which audiences and brands engaged throughout the year?
Pinterest expert, Christian Radmilovitch in collaboration with the agency 909c, editor of the Social Media Marketing platform Over-Graph, decided to share with us this exclusive infographic, only designed with official and updated figures.
Key Points to Take Away
- – Pinterest has 70 million registered users and 60 million of them are active on a monthly basis. That’s an impressive 86%.
- – 80% of users are women, and 30% of all users belong to the 25-34 category. What’s interesting, is that 75% of users access Pinterest through their mobile devices.
- – There are 30 billion pins right now, and their number doubles every 6 months. It’s important to state that Pinterest accommodates 52 million pins a day. 80% of them come from repins!
- – What’s the most impressive stat from all is that Pinterest is a major force when it comes to purchase decisions. 23% of online sales are generated through the social network and the average sum of reaches $160.
- – Brands have also benefited greatly from Pinterest. Etsy saw an increase of 20% per week on its sales and Sephora saw Pinterest subscribers spend 15 times more than their Facebook fans.
See more impressive stats in the infographic below.
What’s your prediction about Pinterest for 2015?
Related Stories:
- Simple Ways To Make Pinterest Work For You
- Twitter Confirms The ‘Buy’ Button
- Facebook Adds ‘Buy’ Button For Online Purchases
More from Experts Talk
PODCAST: 12 Questions With Cat Davies
Give a warm welcome to this week's 12 Questions Podcast guest, Cat Davies. As the Founder of Social Cat, she …
Fashion Magazines And Social Media: What Does The Future Hold?
Looking back in the year, apps had a rather successful yield poaching senior people hailing from the biggest fashion magazine …
The Top 5 Social Media Stories Of This Week
Welcome to this week's top social media stories. Instagram has launched "close friends" to better control your privacy, Facebook invited …
