Twitter has been working around the idea to bring e-commerce directly onto its platform for quite a while now. They conducted different tests but it seems that the time has now come for Twitter to release its new “buy” button.
Also Read: Twitter Analytics Are Now Free For All
Twitter commerce is still at a very early stage, but some a small percentage of US users can already see and use the “buy” button on their Twitter timeline, which they can use to buy stuff directly from Twitter.
This is a clever move as Twitter has clearly become a great platform for people to exchange opinions and get advice on products. Customer service seems to be working very well on the platform and it feels natural for brands to look to sell their products directly on Twitter.
The entire purchase can be completed in just a few taps. After tapping the “Buy” button, you will get additional product details and be prompted to enter your shipping and payment information. Once that’s entered and confirmed, your order information is sent to the merchant for delivery.
Payment and shipping information are of course encrypted. Your information will be safely stored after your first transaction so you can easily buy on Twitter in the future without having to re-enter your information over and over again.
Twitter will be starting the test with a group of artists, brands, and nonprofit organisations before rolling out the new feature to more accounts.
Do you think this is a good new feature? How often would you be likely to make a purchase directly from Twitter?
Related Stories:
- Facebook and Twitter Embrace E-Commerce with Buy Buttons
- Twitter 101: How To Generate Engagement [Infographic]
- Twitter Tests A New Way To Explain Hashtags
You might also like
More from Twitter
Audio Tweets Are Now A Reality For iOS Users
Twitter is debuting a new feature that lets iOS users record audio snippets up to 140 seconds, and share them …
Twitter Is Testing Emoji Reactions Again
Twitter has restarted work on a new feature that would let users react to tweets with Emoji. The first time …
Twitter Says You Should Read An Article Before Tweeting It
Twitter is testing out a new feature for Android users that prompts them to read an article before tweeting it, …
Encouraged By First Results, Twitter Brings Fleets To India
After launching Fleets - its own Stories format - in Brazil and Italy, Twitter has now announced the feature's rollout …
Twitter To Relaunch Verification With Clear Guidelines
Twitter will reportedly relaunch verification with a new system allowing users to request a verified profile based on a clear …
K-Pop Fans Take Over #whitelivesmatter To Drown Out Racist Posts
K-Pop fans are showing their formidable social media power to drown out potential racist posts using the hashtag #whitelivesmatter on …
You Can Now Schedule Tweets Natively
Again no edit button, but Twitter has quietly rolled out the ability to schedule tweets natively from its web app. Bad …
Twitter Tests New Way To Restrict Who Takes Part In Your Conversations
Twitter is testing a new feature that lets you limit who can reply in public conversations, allowing everyone else to …
Watch MJ’s Last Game As A Chicago Bull On Twitter
Gatorade has teamed up with the National Basketball Association to live stream MJ's latest game with the Chicago Bulls in …
