As you may already know, Pinterest is at the top of its game, showing impressive engagement and traffic rates as well as steady community growth. Many brands have embraced the social network with great success and have seen awareness and sales increasing significantly.
Also Read: Pinterest Introduces A New Follow Button
This has been a busy week with many social networks announcing improvements on their analytics platforms. Pinterest is the latest social network to ride the wave and it announced a new series of enhanced analytics for brands that want to gain better insights on their overall performance.
The news were published on Pinterest’s UK blog. According to the announcement:
Today, we’re excited to announce a new, smarter Pinterest Analytics to help businesses worldwide continue to improve their marketing and product strategies, with meaningful insights about what their customers are interested in.
The new analytics bring improvements in various areas. First of all, businesses will now have the option to explore what visitors like on their Pinterest profile and website, along with the traffic contribution of the ‘Pin It’ button. Moreover, they will now have more insights of their audience, such as common interests and businesses they follow. This way, brands can help tailor their pins to suit their community’s needs and monitor competition, all at the same time.
Finally, the new analytics suite will offer useful tips on how to grow your audience and increase engagement. Once you have a business account, just go to analytics.pinterest.com or your Pinterest profile see all-new analytics.
Would you like to see more features on Pinterest’s analytics? If yes, which ones would you suggest?
- Pinterest Introduces Messages
- Instagram Releases Analytics For Brands
- What Marketers Can Do Now That Like-Gating Is Gone
More from Pinterest
Pinterest has partnered with several brands to create special gift-finding tools to help shoppers with their holiday shopping.
Pinterest is launching a new single Pin format for its chronological following tab that will allow more discovery.