With the rise of the second screen, social media have built a strong relationship with television. We often react and engage with what we see on TV on social platforms. So much that countless TV shows now have their own Facebook page, Twitter account and hashtags.
But it is not so often when we witness a successful social media campaign that supports the upcoming launch of a new TV show.
Also Read: Burger King Makes You Cheat On The Whopper
The Blacklist, a new blockbuster TV series that premiered last fall, is due for a second season to be aired this September, corresponding with the show being released for the first time in many european countries.
The TV show is starring Raymond “Red” Reddingtion, a former government agent and one of the FBI’s most wanted fugitives. When he surrenders to the FBI, 20 years after, he claims he has a list, The Blacklist, that contains the known of world leading gangsters the FBI does not even know exist. No one is safe, anyone’s name could be on that list, even yours.
And this is the exact scenario of the campaign supporting the launch of the TV series: You are interrogated by the FBI and you must clear your name off the Blacklist.
The execution is not new, by connecting your Facebook profile to the app, your friend list, personal information (name and location) and pictures are pulled out from your profile to fit in the app’s scenario. However, the execution is absolutely beautiful, mixing in Facebook data with video. And this is why I wanted to share it with you.
So, come on, what are you waiting for? Can you clear your name?
(click on the image to start the app on sky.com – be patient, it may need a few seconds to load)
- A Campaign for Drowning Awareness
- Tippex Social Book – Can You Help Rewrite It?
- Can Twitter Bring Down a King?
You might also like
More from Creative Campaigns
This Brazilian Driving School Advertises Itself In Brillant GTA Style
This Brazilian driving school found fame with a fantastic GTA-inspired video produced and edited by Anderson Mascarenhas.The rules of marketing …
TikTok Now Lets You Reset Your ‘For You’ Page
Last week TikTok announced a new feature that lets users reset their 'For You' Feed and its content recommendations.
Unleashing the Purr-fect Art: Meet The AI Artist Who Transforms Famous Characters Into Adorable Cat Portraits
It's just purr-fect. AI Dreams has published a series of cat portraits representing famous pop-culture characters with the help of …
Instagram Is Testing A ‘Top 3’ Sticker To Boost Engagement
According to reports, Instagram is testing a new Top 3 sticker for Stories, allowing users to highlight favorite accounts, places, …
TikTok Keyword Insights: Find The Right Keywords For Your Ads
TikTok unveiled a new "Keyword Insights" tool to help marketers find the keywords and phrases that resonate with audiences in …
IKEA Creates Unlivable In-Store Room Sets To Raise Awareness About Homelessness
Forget the usual dream kitchens and living spaces, IKEA’s ‘Real Life Roomsets’ show off the reality of life in temporary …
I’m Obsessed With This New Donut-Shaped Lamp From IKEA
If you are looking for something new to change your interior, look no further than the VARMBLIXT, the new glass …
Twitter Blue Expands To 20+ European Countries
Twitter Blue is now expanding to more than 20 new countries in Europe, making the subscription service available in a …
Do LinkedIn Pods Work? Performance Insights And Key Learnings
In this month’s social media experiment, we set out to find out what LinkedIn pods are and whether they actually …