With the rise of the second screen, social media have built a strong relationship with television. We often react and engage with what we see on TV on social platforms. So much that countless TV shows now have their own Facebook page, Twitter account and hashtags.
But it is not so often when we witness a successful social media campaign that supports the upcoming launch of a new TV show.
Also Read: Burger King Makes You Cheat On The Whopper
The Blacklist, a new blockbuster TV series that premiered last fall, is due for a second season to be aired this September, corresponding with the show being released for the first time in many european countries.
The TV show is starring Raymond “Red” Reddingtion, a former government agent and one of the FBI’s most wanted fugitives. When he surrenders to the FBI, 20 years after, he claims he has a list, The Blacklist, that contains the known of world leading gangsters the FBI does not even know exist. No one is safe, anyone’s name could be on that list, even yours.
And this is the exact scenario of the campaign supporting the launch of the TV series: You are interrogated by the FBI and you must clear your name off the Blacklist.
The execution is not new, by connecting your Facebook profile to the app, your friend list, personal information (name and location) and pictures are pulled out from your profile to fit in the app’s scenario. However, the execution is absolutely beautiful, mixing in Facebook data with video. And this is why I wanted to share it with you.
So, come on, what are you waiting for? Can you clear your name?
(click on the image to start the app on sky.com – be patient, it may need a few seconds to load)
- A Campaign for Drowning Awareness
- Tippex Social Book – Can You Help Rewrite It?
- Can Twitter Bring Down a King?
You might also like
More from Creative Campaigns
Scotland becomes the first country in the world to provide free period products, after a years-long campaign and a huge …
YouTube changed its terms of service in the US to allow it to show ads on non-YPP channels and not …
Twitter verification may resume soon. But first, the company says it's planning to automatically de-verify some of its users.
Here are three Facebook Blueprint courses to help you get useful information from insights on how your business is performing …
A new TikTok feature will help people who have epilepsy filter out photosensitive content that could trigger seizures.
Trasher meets adidas for a beautiful rendering of the Superstar ADV and Tyshawn. But be careful, these bad boys aren't …