With the rise of the second screen, social media have built a strong relationship with television. We often react and engage with what we see on TV on social platforms. So much that countless TV shows now have their own Facebook page, Twitter account and hashtags.
But it is not so often when we witness a successful social media campaign that supports the upcoming launch of a new TV show.
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The Blacklist, a new blockbuster TV series that premiered last fall, is due for a second season to be aired this September, corresponding with the show being released for the first time in many european countries.
The TV show is starring Raymond “Red” Reddingtion, a former government agent and one of the FBI’s most wanted fugitives. When he surrenders to the FBI, 20 years after, he claims he has a list, The Blacklist, that contains the known of world leading gangsters the FBI does not even know exist. No one is safe, anyone’s name could be on that list, even yours.
And this is the exact scenario of the campaign supporting the launch of the TV series: You are interrogated by the FBI and you must clear your name off the Blacklist.
The execution is not new, by connecting your Facebook profile to the app, your friend list, personal information (name and location) and pictures are pulled out from your profile to fit in the app’s scenario. However, the execution is absolutely beautiful, mixing in Facebook data with video. And this is why I wanted to share it with you.
So, come on, what are you waiting for? Can you clear your name?
(click on the image to start the app on sky.com – be patient, it may need a few seconds to load)
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