What if we told you that TV viewers can no longer be considered as TV viewers only. You’d think this does not make any sense. People either watch TV or they don’t. Well yes, but more and more people do something else while watching TV, they also share on social media.
Did you know that almost 1 out of 2 viewers use a second screen while also watching TV? Or that they love to connect with others watching the same show? Or even that 72% are more likely to watch a TV show after having connected to it on social media somehow?
Yes, TV broadcasters can no longer avoid implementing social media into their strategies. And this infographic from Wowza Media Systems presents some eye-opening statistics about the growing value of the second screen.
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- Facebook Gives User Data Access to TV Broadcasters
- Twitter Amplify: Bringing Live TV & Adverts to the Feed
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