You could start seeing full-screen ads on your Twitter mobile app in the coming weeks, as the social network is expanding its ad format inventory to offer more solutions to advertisers. The news came in a Tweet …
It was a couple of years ago when Nielsen decided to take into account social conversations on Twitter, to measure TV ratings. On Thursday, the consumer and audience insights company announced that it will also be adding …
While watching TV, second screens play a bit role, especially for social media platforms. Up until now, Twitter has dominated this sphere, but Facebook is really starting to get very strong! So, what are the …
With the rise of the second screen, social media have built a strong relationship with television. We often react and engage with what we see on TV on social platforms. So much that countless TV shows now have …
What if we told you that TV viewers can no longer be considered as TV viewers only. You'd think this does not make any sense. People either watch TV or they don't. Well yes, but …
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