Twitter is a powerful platform, we have all seen examples of it over the past few years. So DDB in New Zealand had an idea: What if Twitter could bring down a king? Not a real one of course, but Joffrey Baratheon, ruler of the Seven Kingdoms in the world known TV series, Game of Thrones.
Also Read: A Game of Social Thrones
Joffrey Baratheon is not very loved among its people (and fans of #GoT) so DDB thought they could do something about it and bring him down, or at least his statue. But for that, they need your help.
Under the canpaign #BringTheKingDown, Twitter users all over the world were invited to bring his 7 meter high statue down. The scene takes place in Auckland and each tweet including the hashtag brought the statue a step closer to its lethal fate.
Here is the video illustrating the campaign:
We see more and more campaigns linking social media and real world activities. What do you think of this?
Related Stories:
- The Social Video Starter Guide [infographic]
- Youtube, Google+ and LinkedIn Top Social Referral Traffic
- Oreo Creates Custom Cookies With The Help Of Twitter
More from Creative Campaigns
“We Will Rock You”, Promises ‘Bohemian Rhapsody’ Trailer
If YouTube views - 13 million at time of writing - are anything to go by, the new movie about …
Meet Grant – The Only Human Designed To Survive A Career In Advertising
What if none of us were indeed designed to survive the trauma of a career in advertising? None of us, …
Facebook Cracks Down On Low-Quality Advertising
Facebook is cracking down on low-quality ads by reducing distribution or disapproving them altogether.
