Twitter is a powerful platform, we have all seen examples of it over the past few years. So DDB in New Zealand had an idea: What if Twitter could bring down a king? Not a real one of course, but Joffrey Baratheon, ruler of the Seven Kingdoms in the world known TV series, Game of Thrones.
Also Read: A Game of Social Thrones
Joffrey Baratheon is not very loved among its people (and fans of #GoT) so DDB thought they could do something about it and bring him down, or at least his statue. But for that, they need your help.
Under the canpaign #BringTheKingDown, Twitter users all over the world were invited to bring his 7 meter high statue down. The scene takes place in Auckland and each tweet including the hashtag brought the statue a step closer to its lethal fate.
Here is the video illustrating the campaign:
We see more and more campaigns linking social media and real world activities. What do you think of this?
- The Social Video Starter Guide [infographic]
- Youtube, Google+ and LinkedIn Top Social Referral Traffic
- Oreo Creates Custom Cookies With The Help Of Twitter
You might also like
More from Creative Campaigns
Sony has confirmed the Playstation 5 release date: November 12, with preorders starting on September 17 at “select retailers.”
Facebook announced its updated Oculus Quest 2 VR headset, featuring a redesigned form factor, new Touch controllers, and a higher-resolution …
Facebook has announced Facebook Business Suite, a new interface to help businesses manage their Pages or profiles across its apps.
Fujifilm is making shooting analog instant-film easy and highly pleasurable with the new Instax Square SQ1.
Instead of victims, UNICEF has reimagined refugees as powerful video game characters and is asking for your help to unlock …
Facebook is in the early stages of testing a new Organic Video Testing option, in Creator Studio, that lets you …