Twitter is a powerful platform, we have all seen examples of it over the past few years. So DDB in New Zealand had an idea: What if Twitter could bring down a king? Not a real one of course, but Joffrey Baratheon, ruler of the Seven Kingdoms in the world known TV series, Game of Thrones.
Also Read: A Game of Social Thrones
Joffrey Baratheon is not very loved among its people (and fans of #GoT) so DDB thought they could do something about it and bring him down, or at least his statue. But for that, they need your help.
Under the canpaign #BringTheKingDown, Twitter users all over the world were invited to bring his 7 meter high statue down. The scene takes place in Auckland and each tweet including the hashtag brought the statue a step closer to its lethal fate.
Here is the video illustrating the campaign:
We see more and more campaigns linking social media and real world activities. What do you think of this?
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