So, you know how to set up the right campaigns according to your business, you know how to use the best bidding strategy to achieve your goals, and how to set up the right budget. Wouldn’t you want to step up your Facebook Ads game?
Here are the things you need to try!
Implementing The Right Events In Your e-Commerce Website
Are you sure that you are tracking the right events for your e-commerce website and that they are all set up properly? Tracking the right events can make or break your campaigns, so you need to be sure that you have everything set up right, depending on the different journeys potential customers take to convert.
Analysing Your Customer’s Path To Purchase
Speaking of journeys, did you know that Facebook offers you great insights on how a customer converted and how long it took them to convert? The new Journeys report can be found within Facebook analytics, and it will give you the complete picture on your customers’ buying journey, the channels you need to invest in further, and more!
Using Dynamic Creative
If you test creatives manually to see what resonates with your audience and what generates higher CTR and conversions, you must try this feature! We tested it with e-commerce and bank clients, and received higher ROI and lower Cost per Lead( 87% higher ROI and 6X lower CPL). The setup process is fairly easy, so you have no excuse not to give it a go!
Adding A Store To Your Facebook Page
Have you ever wondered how to increase your Facebook Page’s ROI? Well, the good news is that if you’re in the US you can add a store to your Facebook Page and you’ll be able to tag any product from your product catalog to your posts. This makes it easy for your potential customers to get relevant info on your products and, with a direct link to your website, buy them!
Excluding The Right Audiences From Your Campaigns
One common reason that campaigns often underperform, is the lack of proper audience targeting. By this we mean not refining your target audience based on the goals of your campaigns. If you exclude the right audiences from your campaigns, you create highly relevant groups of people to display your ad to. And by now you should know that the more relevant the audience, the better your campaign will perform in terms of conversions and CTR.
[box]Read next: How To Use Facebook Ads Bidding Strategies Effectively[/box]