Ad design platform Creatopy released a case study comparing the performance results of ads run on TikTok vs. Instagram Reels ads.
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A new study shows that TikTok ads drive stronger brand recall and positive sentiment across various view durations.
TikTok is rolling out a new Promote option, to let business accounts easily turn their organic posts into ads.
TikTok has announced Lead Generation ads to help businesses reach customers and drive acquisition.
Sprinklr and TikTok announced a new advertising partnership, bringing support for ad creation and management on the video platform.
According to reports, short video and music sharing app TikTok is currently testing the first ads on its app.
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