According to reports, short video and music sharing app TikTok is currently testing the first ads on its app.
TikTok, also known as Douyin in China, or “the app that took over Musical.ly” last year, is growing very fast, and not only in Asia. In November, a Variety report put downloads in the United States alone at a whopping 80 million, 10% of the total 800 million downloads reported by Sensor Tower. And while active users are reported to be around 130 million users, TikTok is certainly becoming a force to be reckoned with. Now, according to a recent Digiday report, TikTok is testing the first ads within its app.
The ad was spotted and reported by user Chris Harihar who explained that it appeared “right after the hero screen” and lasted around 5 seconds.
— Chris Harihar (@ChrisHarihar) January 26, 2019
For the time being, TikTok’s move won’t be seen as much of a threat to Facebook which is struggling to keep its younger demographic interested – or even Snapchat which is struggling with its business model. It does, however, mean that marketers may soon have one more way to reach younger audiences.
And while TikTok’s might seem like a bit of a fad right now, it’s growth shows that it’s serious about sticking around.
You might also like
More from TikTok
TikTok star Nathan Apodaca – a.k.a. 420Doggface208 — will officially join Joe Biden's Inauguration Day festivities.
After the success of the Ratatouille Musical, the current Netflix sensation Bridgerton could soon become the next TikTok Musical.
Ratatouille, the TikTok musical, helped raise more than $1 million to help support the performance industries during the pandemic.
A new TikTok feature will help people who have epilepsy filter out photosensitive content that could trigger seizures.
TikTok announced a new licensing agreement with Sony Music Entertainment (SME) to allow creators to use the publishers' songs in …