TikTok unveiled a new "Keyword Insights" tool to help marketers find the keywords and phrases that resonate with audiences in their ads.
Every wondered just how effective TikTok Spark Ads are? Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team, test them to find out!
Ad design platform Creatopy released a case study comparing the performance results of ads run on TikTok vs. Instagram Reels ads.
A new study shows that TikTok ads drive stronger brand recall and positive sentiment across various view durations.
TikTok is rolling out a new Promote option, to let business accounts easily turn their organic posts into ads.
TikTok has announced Lead Generation ads to help businesses reach customers and drive acquisition.
Sprinklr and TikTok announced a new advertising partnership, bringing support for ad creation and management on the video platform.
According to reports, short video and music sharing app TikTok is currently testing the first ads on its app.
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