Facebook Audience Network ads can now be bought via Google's Open Bidding Program, to help advertisers maximize advertising revenue.
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In addition to controls for advertisers to better control where their ads appear, Facebook has now announced two additional features that give all advertisers more control across different placements.
Facebook has introduced a powerful new new revenue optimisation tool that will allow publishers using its Audience Network to maximise their earning potential. The new tool - CPM Targets - allows publishers on Audience Network to …
To continue taking advantage of the gaming ad sector on its Audience Network, Facebook is building new ad formats to cater for game developers and players as well. According to McKinsey, the gaming ad sector will …
Facebook is now a partner to over four million advertisers - all with different objective and business activities. And Facebook wants to provide more transparency, choice, and accountability to them. As a result the company …
Facebook's Audience Network has now become a multi-billion dollar business and it has proven that it drives results for businesses. So, there' no surprise that Facebook has been investing heavily in it in the past …
We live in a world where more and more marketers are looking to advertise on social networks. And while paid isn't always necessary not the best solution, platforms have developed an offering that answers to …
Earlier this year we reported that LiveRail, Facebook's video ad exchange was not going to be accepting any new customers in favour or concentrating on its Audience Network which has become a billion-dollar business on …
Starting immediately, advertisers will be able to target anyone who visits a website or mobile app within Facebook's Audience network, whether they are Facebook users or not. This is an important step for the company as …
It's become abundantly clear that Facebook is putting a lot of emphasis on its Audience Network this year. Just a few months after the company added mobile web support for its Audience Network and opened …
Facebook's Audience Network has been incredibly successful so far, and this has party been due to the great success of native ad formats themselves. The Audience Network is also a lucrative business venture for Facebook. …
Facebook introduced its Audience Network in 2014 and it has now become a billion-dollar industry on its own! Earlier in January, the company announced that it made $1 billion in Q4 2015, making it very lucrative. …
Facebook's Audience Network has only been in existence for about a year now and it has already grown into "one of the largest ad networks in the world", making it a great tool to extend …
Facebook has already done a lot for app developers/marketers. Audience Network, Native ads, Download buttons, ... are all great features marketers can rely on to promote their apps to the people who are the most …
After the launch of Audience Network a year ago - Facebook's own network of third-party apps where Facebook advertisers can extend their existing campaigns - Facebook is introducing a new set of tools to help …
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