In addition to controls for advertisers to better control where their ads appear, Facebook has now announced two additional features that give all advertisers more control across different placements.
Since Facebook introduced new ad placements like Instant Articles and in-stream video, the ads themselves started being connected to specific pieces of content – very often pieces of content that brands themselves wouldn’t want to be associated with. So, Facebook built a set of controls like block lists to remove specific content publishers, or the ability to exclude specific brand-sensitive categories.
These features controlled the delivery (or non-delivery) of ads across Facebook in-stream videos, Instant Articles and Audience Network. Now, Facebook has introduced two new features available across the placements to allow advertisers more control over where their ads appear.
Publisher Lists
The first is publishers lists which Facebook started sharing with advertisers last year. Advertisers were able to look at the full list of publishers who were monetising their sites and apps on Audience Network. This way, they could review and decide if they’d like to omit any of these. This “publisher-level transparency” has been expanded to now include Instant Articles and Facebook in-stream videos as well.
This makes it possible for all advertisers to see a list of where their ads might appear, before starting their campaign. Also, as new publishers are added, advertisers can just go through and update their block lists as necessary.
Publisher Delivery Reports
The second is publisher delivery reports, which is a full list of publishers and their sites/apps where ads appeared. Advertisers can get this list by downloading the Facebook in-stream, Instant Articles and Audience Network publisher delivery reports. The report will allow them to see exactly their ads ran across Facebook’s contextual placements, and decide whether the publishers on the list “align with their brand safety expectations.”
Then they can update their block lists or categories, as necessary.
You might also like
More from Facebook
Meta Is Killing Its Messenger For Apple Watch App
Meta announced it will remove the Messenger for Apple Watch app on May 31 “After May 31st, Messenger won’t be available …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
Facebook Is Giving You More Controls Over What You See On Your Feed
Facebook is introducing new "show more" and "show less" controls to let you adjust what you want to see on …
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S. Drivers will only transport items …
Meta Rolls Out Horizon Worlds In France And Spain
Meta Horizon Worlds, the VR community and game, is now available in France and Spain.
Meta Refreshes Facebook Groups With New Features
Facebook Groups now have an updated invitation system to reduce admin workloads and limit sharing of misinformation.
Meta Offers Digital Security Course For Journalists And Human Rights Defenders
The Meta Journalism Project and the ICFJ have put together a self-paced 90-minute course and webinars to provide online safety …
Facebook Tests New Desktop Layout Redesign
Reports say that some users are starting to see a new Facebook desktop layout, with all options listed on a …
