After testing its Shopping Ads with a small group of retailers last year, Pinterest is now expanding the feature to hundreds more. But that’s not all. The platform is now also expanding “Shop the Look” to four new markets.
Pinterest is a big visual inspiration platform, but it’s also becoming an important shopping platform. People love to shop on Pinterest, and a recent study conducted by the company shows that 90% of Pinners make use the platform to make their purchase decisions, vs 70% who say they use it to find new products. Knowing this, Pinterest began testing Shopping Ads with only a few dozen retailers last year, and following great success, Pinterest is expanding their availability to “hundreds of businesses.”
The expansion, announced this week, allows hundreds of retail businesses to “seamlessly turn their product catalog into visual, actionable ads.” Shopping Ads pull products automatically from an existing product feed, so they’re especially useful for brands that want to scale up their advertising on Pinterest, without much effort.
With the expansion, Pinterest is also testing new ad designs that give “even more visual shopping cues.” For example, they could help Pinners interested in a particular product, to see it “from multiple angles.” Another ad design tests a mix of product shots combined with lifestyle images, helping Pinners imagine how products can fit into their lives.
In addition to the above, Pinterest also announced that it’s expanding Shop the Look to France, Germany, Japan and the UK. Shop the Look is a feature that “adds product tags within fashion and home decor Pins” so that products can be bought directly from an image. The feature makes the transition from browsing to buying so much easier.