360 live video broadcasting has been available on Twitter for a few weeks now, and brands are already starting to take advantage of the feature. One of these - Airbnb - is leading the pack.Having recently rolled out its …
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One by one, all of the major social platforms have now introduced live broadcasting features. Not because they all just want to copy each other - but because live video really matters.In part one of …
Twitter is introducing a new way to "see what's happening" with interactive Live 360 video on Periscope.Live video broadcasting may well still be a new thing in social media- most marketers haven't even used the feature yet, …
Facebook doesn't seem to be the only social network to face analytics glitches recently. Last week, Twitter announced that it found and fixed a "technical error" that affected video ad metrics for some campaigns. The error, …
We've always loved to give each other challenges to complete, but the birth of video sharing apps has moved them to a much wider audience. Challenges like the #ALSIceBucketChallenge or more recently the #MannequinChallenge, have been able to …
In May, the launch of video monetisation through MoPub was announced. Now, Twitter has added rewarded video on its MoPub marketplace. Twitter says that the "rewarded video solution now includes over 70+ demand-side platforms (DSPs) from the …
Twitter is gearing up to offer more to its users, especially content creators and those keen to develop their livestreaming talents. By that we mean that Twitter has decided to monetise Periscope. Keep on reading for the details.Yesterday, we reported …
Twitter has just announced a new way for creators of video content to earn money from pre-roll ads that appear in their video content. As of Wednesday, Twitter is extending its current revenue-sharing program, allowing more …
It's was about time, Twitter, 'twas about time... Watching all social networks going bigger and bolder with their video offerings, we were wondering when Twitter would take the step and grant us some extra seconds to upload. …
It took Twitter some time, but you know what they say, right? "Better late than never". Yes! Twitter has finally started showing 360-degree videos. Not quite the same immersive experience as on YouTube or Facebook, but …
Chat is huge nowadays! Messaging apps are some of the most downloaded apps out there, and it seems that every platform is putting a lot of effort into its social chat capabilities. Twitter is no exception. …
Keeping users within an app is a challenge for any developer, and those who have faced this challenge by having to send users elsewhere to consume some kind of media - a video for example …
Twitter has just taken a big step towards making its web version a lot more powerful, allowing users to upload videos from the web interface, and not only from its mobile version. Also Read: Twitter Launches …
Twitter videos have been a mystery for many of us, but with video on the rise, it was only a matter of time before the social network released a roadmap of best practices and valuable tips …
With revenue beating expectations, but user growth not really... growing Twitter is trying to find a way to attract even more advertisers and, eventually, active subscriptions on its network. The latest move proves that Twitter …
Last week we wrote about Facebook debuting floating videos, so that users could scroll on their NewsFeed and watch at the same time. It appears that Facebook was inspired by Youku, but it was not the only social …
Twitter needs to turn a profit, and it's clear that video advertising is probably the way, as is with most other social networks. Over a year ago the company announced that it was allowing app-install ads, and …
Twitter is about following stories as they unfold. And it's no secret, video has taken a huge place in online media. So it makes complete sense that Twitter is now introducing autoplay for native videos, Vines …