Mark Zuckerberg’s call with investors last week proved once again that Facebook’s growth seems to be unstoppable.
Is Facebook unstoppable? When will its growth start to peter out? It seems that numerous privacy scandals, investigations, FTC fines, a drop in engagement for businesses, and dissatisfaction from many users in how it handles their data, are nowhere near enough to stop the company or its family of apps.
Despite the aforementioned, Facebook gained 55 million monthly active users in the last quarter and 39 million daily active users, at the same time. And that’s not all: Facebook also posted a 26% year-over-year increase in revenue – $15.08 billion for the quarter.
However, if one digs deeper, one can see that Facebook growth has slowed down in its core North American and European markets. Despite the domination of other social apps in Asia, Facebook’s focus there has paid off. For example, since 2015, Facebook has doubled its users in India.
But it’s not just Facebook as an app – the company has an entire family of apps that it relies on to boost its numbers. In a move that might further support the idea that Facebook is about to merge all apps into one, it’s now moving its usage measurement to the ‘Family of Apps’ level.
As explained in the report, “We estimate that more than 2.1 billion people now use Facebook, Instagram, WhatsApp, or Messenger (our “Family” of services) every day on average, and around 2.7 billion people use at least one of our Family of services each month.”
No. Facebook isn’t going anywhere. Not yet, at least.