Many have categorised it as a women-only social platform, and the truth is that Pinterest has traditionally attracted a largely female audience, as high as 80% actually. But things are changing, Men are coming to Pinterest!
Also Read: Simple Ways To Make Pinterest Work For You
During a public engineering event at their San Fransisco office Pinterest stated that, men are now a much faster growing demographic than women on the platform, with men counting for over one-third of all new registrations. Moreover, Pinterest explains that it has doubled the number of active male users over the past 12 months!
Pinterest also revealed a number of other statistics, stating that it has over 30 billion pins on its platform with a regular growth of 25% per quarter.
So is it the end of the Women-only network? Maybe it really never was this way. Marketers just love to categorise platforms, right?
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More from Pinterest
Pinterest has partnered with several brands to create special gift-finding tools to help shoppers with their holiday shopping.
Pinterest is launching a new single Pin format for its chronological following tab that will allow more discovery.