Many have categorised it as a women-only social platform, and the truth is that Pinterest has traditionally attracted a largely female audience, as high as 80% actually. But things are changing, Men are coming to Pinterest!
Also Read: Simple Ways To Make Pinterest Work For You
During a public engineering event at their San Fransisco office Pinterest stated that, men are now a much faster growing demographic than women on the platform, with men counting for over one-third of all new registrations. Moreover, Pinterest explains that it has doubled the number of active male users over the past 12 months!
Pinterest also revealed a number of other statistics, stating that it has over 30 billion pins on its platform with a regular growth of 25% per quarter.
So is it the end of the Women-only network? Maybe it really never was this way. Marketers just love to categorise platforms, right?
- [Infographic] Become a Pinterest Warrior
- 10 Rules Every Business Needs To Know Before Using Pinterest [Infographic]
- 30 Reasons Why Pinterest Will Rule Social Media
You might also like
More from Pinterest
Pinterest now lets Creators make Idea Pins shoppable, earn commissions through affiliate links, and partner with brands on sponsored content.
Arabic has become Pinterest’s 37th language, available on all devices. It had only been previously available on Android and the …
Pinterest is integrating into Zillow to bring smart home tips and City Guides, in collaboration with Verizon Fios.
American Express is partnering with Pinterest to launch a new Comeback Feature on Pinterest Shop promoting small businesses.
Pinterest's Pride month campaign is called "Show Your True Colors," and it promises to be more inclusive than ever.
Pinterest is launching a new campaign to inspire people to come out of the post-pandemic blues and try new experiences.
In partnership with Pinterest, Netflix has tapped the McGees from Dream Home Makeover to spice up Memorial Day inspiration.