Instagram continues to ramp up its advertising offering within Stories with new direct response ads.
As first reported by Ad Age, the new Stories direct response ads work in a very similar manner to the “See more” swipe up prompt that Instagram launched for all verified users back in November last year.
This time, it is available to all users, but as an ad format. And now it is about much more than just inviting your followers to “swipe up.” The new direct response ads come with 12 CTA options:
- – Apply Now
- – Book Now
- – Contact Us
- – Donate Now
- – Download
- – Learn More
- – Send Message
- – Request Time
- – Start Order
- – Shop Now
- – Sign Up
- – Watch More
The new ads are available through Facebook’s Ad Manager and Power Editor, as well as through Facebook’s advertising API (Marketing partners.) You can use both vertical imagery and video of up to 15 seconds.
Instagram has already proven that it can beat Snapchat. The app is growing faster than ever and Stories have most certainly given a hit on Snapchat’s user growth.
More from Instagram
Instagram Brings Keyword Search To Six Countries
Instagram is upgrading search on its platform, letting users in six English-speaking countries make keyword searches.
Facebook Messenger And Instagram Add Disappearing Messages Feature
Facebook has announced a new 'vanish mode' on Messenger and Instagram that lets you send spontaneous messages that disappear automatically.
Instagram Announces Exclusive Post Malone Show On Watch Together
Instagram announced new show series with Post Malone - exclusively on Messenger and Instagram through Watch Together.
Instagram Adds Reels And Shop Tabs To Its Home Screen
Instagram is updating the design of its home screen for the first time in years to give Reels and Shop …
Instagram Expands Badges In Live To More Countries
After testing badges as a way for creators to monetize their Live broadcasts, Instagram is now expanding the feature to …
You Can Now Go Live For Up To 4 Hours On Instagram Live
Instagram announced it's increasing the time limit for live streams to 4 hours, letting creators run longer live events without …
Age-Gating Can Now Be Applied To Specific Posts On Instagram
Age-gating on Instagram can now be applied to specific branded content posts on Business and Creator accounts.
Instagram Cracking Down On Influencers Who Don’t Disclose Paid Partnerships
Instagram is making changes to crack down on influencers who don't disclose paid partnerships with brands.
Facebook And Instagram Dropping Embedded Content Support On WordPress Sites
Facebook and Instagram embedded content will soon break on WordPress websites unless owners generate an app ID with a developer …
