Instagram continues to ramp up its advertising offering within Stories with new direct response ads.
As first reported by Ad Age, the new Stories direct response ads work in a very similar manner to the “See more” swipe up prompt that Instagram launched for all verified users back in November last year.
This time, it is available to all users, but as an ad format. And now it is about much more than just inviting your followers to “swipe up.” The new direct response ads come with 12 CTA options:
- – Apply Now
- – Book Now
- – Contact Us
- – Donate Now
- – Download
- – Learn More
- – Send Message
- – Request Time
- – Start Order
- – Shop Now
- – Sign Up
- – Watch More
The new ads are available through Facebook’s Ad Manager and Power Editor, as well as through Facebook’s advertising API (Marketing partners.) You can use both vertical imagery and video of up to 15 seconds.
Instagram has already proven that it can beat Snapchat. The app is growing faster than ever and Stories have most certainly given a hit on Snapchat’s user growth.
More from Instagram
Instagram Is Defaulting Under 16 Users Into Private Accounts
Instagram has announced a range of changes to protect young people on its platform, including defaulting certain accounts to private.
Instagram Reels Can Now Last Up To 60 Seconds
Instagram has just doubled the maximum length for Reels which can now be up to 60 seconds long.
Instagram Now Lets All Users Save Stories As Drafts
Following testing, Instagram is now allowing all users the ability to save their Stories as drafts for future use.
Instagram Tests New ‘Collab’ Feature That Lets Two Accounts Post Together
Instagram is testing a new feature that will allow two users to collaborate on publishing Feed Posts and Reels.
Instagram Now Automatically Translates Texts In Stories In 90 Languages
Instagram has allowed translation in 60 languages on posts and captions since 2016. Now it is translating text in Stories …
Instagram Introduces Sensitive Content Control Options
Instagram now allows users to control how much sensitive content they see on Explore with several new options.
Instagram Increases Insights Date Range From 30 To 60 Days
Instagram announced a new calendar tool with a reporting timeframe doubled from 30 to 60 days; promises to increase to …
This New Instagram Tool Helps Users Recover Hacked Accounts
Instagram has released a new in-app tool that helps users recover hacked Instagram accounts, directly from the app.
Instagram Is No Longer Just A Photo-Sharing App
According to Head of Instagram, Adam Mosseri, the Facebook-owned platform is no longer just a photo-sharing app.
