Instagram continues to ramp up its advertising offering within Stories with new direct response ads.
As first reported by Ad Age, the new Stories direct response ads work in a very similar manner to the “See more” swipe up prompt that Instagram launched for all verified users back in November last year.
This time, it is available to all users, but as an ad format. And now it is about much more than just inviting your followers to “swipe up.” The new direct response ads come with 12 CTA options:
- – Apply Now
- – Book Now
- – Contact Us
- – Donate Now
- – Download
- – Learn More
- – Send Message
- – Request Time
- – Start Order
- – Shop Now
- – Sign Up
- – Watch More
The new ads are available through Facebook’s Ad Manager and Power Editor, as well as through Facebook’s advertising API (Marketing partners.) You can use both vertical imagery and video of up to 15 seconds.
Instagram has already proven that it can beat Snapchat. The app is growing faster than ever and Stories have most certainly given a hit on Snapchat’s user growth.
[wysija_form id=”5″]
More from Instagram
You Can Now Share SoundCloud Tracks On Instagram Stories
Say goodbye to screenshots, you can now share SoundCloud tracks directly to your Instagram Stories. Well, almost.
Instagram: B2B Marketing’s NEW Best Friend
In the more "traditional" world of B2B marketing, brands are getting ballsy - and by ballsy I mean creative; taking …
Is This The End Of Scrolling Up And Down On Instagram?
Instagram is testing a new way to view your timeline which replaces scrolling up or down using your thumb with …
